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Full Description
Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Canadian author and successful entrepreneur, Dr. Sean Wise of Ryerson University, is highly regarded in the industry and believes that students can learn from top entrepreneurs in Canada, as well as the U.S. and globally. Dr. Wise is the host of The Naked Entrepreneur Show, a web based series devoted to the topic that features interviews with entrepreneurs and those involved in entrepreneurship. Clips from the show are mapped to concepts in the text, making the text more engaging, relevant, and current.
Contents
Chapter 1 The Power of Entrepreneurship Chapter 2 The Entrepreneurial Process Chapter 3 Opportunity Recognition, Shaping, and Reshaping Chapter 4 Understanding Your Business Model and Developing Your Strategy Chapter 5 Entrepreneurial Marketing Chapter 6 Selling in an Entrepreneurial Context Chapter 7 Building the Founding Team Chapter 8 The Business Planning Process Chapter 9 Building Your Pro-Forma Financial Statements Chapter 10 Financing Entrepreneurial Ventures Worldwide Chapter 11 Raising Money for Starting and Growing Businesses Chapter 12 Debt and Other Forms of Financing Chapter 13 Legal and Tax Issues, Including Intellectual Property Chapter 14 Entrepreneurial Growth Chapter 15 Social Entrepreneurship Glossary
