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Full Description
Information Technology for Management by Turban, Volonino, and Wood engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology.
Contents
Part 1Chapter 1: Doing Business in Digital TimesChapter 2: Data Governance and IT Architecture Support Long-Term PerformanceChapter 3: Data Management, Big Data Analytics & Records ManagementChapter 4: Networks for Efficient Operations and SustainabilityChapter 5: CyberSecurity and Risk ManagementPart 2: Winning, Engaging, and Retaining Consumers with TechnologyChapter 6: Attracting Buyers with Search, Semantic, and Recommendation TechnologyChapter 7: Social Networking, Engagement and Social MetricsChapter 8: Retail, E-commerce and Mobile Commerce TechnologyPart 3: Optimizing Performance with Enterprise Systems and AnalyticsChapter 9: Effective and Efficient Business FunctionsChapter 10: Strategic Technology and Enterprise SystemsChapter 11: Data Visualization and Geographic Information SystemsPart 4: Managing Business Relationships, Projects, and Codes of EthicsChapter 12: IT Strategy and Balanced ScorecardChapter 13: Project Management and SDLCChapter 14: Ethical Risks and Responsibilities of IT Innovations
