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Full Description
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.
Important topics covered include:
Sponsorship guidelines
Business alliances
Benefits for corporate sponsors
Direct mail
Partnerships and collaboration
Sponsor recognition
Dos and Don'ts with sponsorships
Effective Communication
Sponsor benefits
Prioritizing funding needs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Contents
Front Matter (Pages: 1-3) CHAPTER 1 Setting the Sponsorship Stage (Pages: 4-47)
CHAPTER 2 Identifying Sponsorship Opportunities (Pages: 10-14)
CHAPTER 3 Identifying & Prioritizing Likely Sponsors (Pages: 15-20)
CHAPTER 4 Selecting Appropriate Sponsorship Perks (Pages: 21-23)
CHAPTER 5 Drafting the Proposal (Pages: 24-27)
CHAPTER 6 Ways to Approach would-be Sponsors (Pages: 28-33)
CHAPTER 7 Making the Ask (Pages: 34-37)
CHAPTER 8 Stewarding & Retaining Sponsors (Pages: 38-41)
CHAPTER 9 Additional Strategies for Securing Sponsorships (Pages: 42-47)
