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Full Description
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
Contents
Foreword ix Preface xi Acknowledgments xxiii PART ONE Sustainable Event Leadership CHAPTER 1: Welcome to a Changing World 3 CHAPTER 2: Models of Sustainable Event Leadership 43 PART TWO Event Orchestration CHAPTER 3: Composing the Event Plan 77 CHAPTER 4: Human Resources and Time Management 115 CHAPTER 5: Sustainable Financial Leadership 139 PART THREE Delivering on the Promise CHAPTER 6: Vendor Partners, Contracts, and On-Site Production 171 CHAPTER 7: Marketing and Integrated Communications Technology 217 CHAPTER 8: Risk Management: Health and Safety, Legal, and Ethical Safeguards 259 PART FOUR Traditions and Trends CHAPTER 9: Virtual Events 295 CHAPTER 10: Career Growth and Sustainable Development 315 PART FIVE Best Practices and Real World Event Experiences CHAPTER 11: Global, National, Regional, and Local Best Practices in Event Leadership 351 CHAPTER 12: Twenty-Five Real-World Event Management Experiences and Mini-Case Studies 365 Appendix 1 Bibliographic References 378 Appendixes 2 19 and accompanying Image Gallery are available online at www.wiley.com/college/goldblatt Glossary 386 Index 393
