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Full Description
A campaign to prepare Americans for their futures Transform Tomorrow investigates why so many Americans are at risk of out-living their savings. Author Stig Nybo draws inspiration from successful behavior change campaigns to identify the drivers of change context and beliefs and how they can be successfully employed to boost retirement savings rates. While the retirement savings industry increasingly embraces the contextual drivers of behavior, very little is being done to shape our beliefs to start saving smarter and sooner. Nybo suggests a retirement readiness campaign to inspire and enlist the support of individuals, employers, industry, government, and the media. * Explains how society can transition from treating 401(k) as a voluntary benefit to the basis upon which each individual who wants to or needs to can retire comfortably.* Details a national, coordinated retirement readiness campaign, along the lines of successful Public Service Advertisements like "The Crying Indian" and Rosie the Riveter that will help change behavior and re-shape the culture of our nation * Makes a call to action for such a campaign Retirement in America is endangered, but Transform Tomorrow shows a path back from the brink.
Contents
Foreword Alison Cooke Mintzer vii Acknowledgments ix Introduction xiii Chapter 1 Retirement Readiness: The Super Savers and the Ill-Prepared 1 Chapter 2 A Brief History of Retirement 19 Chapter 3 State of the Union 31 Chapter 4 Rise of the DC Plan 43 Chapter 5 Financial Literacy 57 Chapter 6 Lessons Learned, Changing Outcomes 71 Chapter 7 The Power of Context 85 Chapter 8 Beliefs and Resolve 103 Chapter 9 Tell Me a Story 121 Chapter 10 Join the Dance 133 Chapter 11 Letters to Stakeholders 143 Bibliography 153 Glossary 161 List of Contributors 167 Index 175 About the Authors 185
