Full Description
Written with a fresh voice and a dash of humor, Do Good Well is an exciting and readily adaptable guide to social innovation that not only captures the entrepreneurial and creative spirit of our time, but also harnesses the insights, wisdom, and down-to-earth experience of today's most accomplished young leaders. Do Good Well offers a winning combination of theory, anecdote, and application, giving you the framework you need to make an impact next door or across the world.
The authors present a 12-step process that empowers readers to act on their passions and concerns. This process is organized into three parts: Do What Works, Work Together, and Make It Last. They offer specific guidance for following the process through practical and prescriptive actions such building organizations, joining boards, applying for funding, creating partnerships with organizations that have similar goals, organizing conferences, and publicizing events. The book incorporates accounts of young people in action, and always reinforces the message that social innovation can be a lifestyle, made up of efforts small and large. It is not an all-or nothing proposition, and anyone can affect social change.
Contents
Preface: The Spirit of Community vii
Thank-Yous xiii
About the Authors xv
Introduction 1
Part 1 The Vision 11
1 Know Yourself 13
2 Know Your World 28
3 Identify a Problem 46
4 Understand the Problem 57
5 Brainstorm Solutions 67
Part 2 The Method 81
Step 1: Do What Works 83
6 Design a Systemic Solution 85
7 Build on What Works 94
8 Measure, Evaluate, Improve, Repeat 101
9 Challenge What Works, Innovate, Keep What Works 110
Step 2: Work Together 119
10 Balance Strengthening and Starting 121
11 Cultivate Community Ownership 128
12 Foster Team Unity 135
13 Forge Partnerships 140
Step 3: Make It Last 147
14 Start Small, Then Scale What Works 149
15 Engineer Self-Sustainable Solutions 156
16 Integrate Social Entrepreneurship 165
17 Share What Works 173
18 The Method in Action 179
Part 3 The Tools 197
Step 1: Do What Works: Proven Strategies to Increase Your Impact 199
19 What Works in Choosing a Name 200
20 What Works in Writing a Mission Statement 208
21 What Works in Goals and Planning 219
22 What Works in Fundraising 231
23 What Works in Media and Marketing 261
24 What Works in Activism 280
25 What Works in Educational Curricula 299
26 What Works When Running for Office 317
27 Do What's Right 326
Step 2: Work Together: Start and Strengthen Meaningful Relationships 335
28 Find Mentors 336
29 Build a Team 350
30 Optimize Communication 373
31 Create Partnerships 386
32 Organize a Conference 406
33 Serve on a Board 418
34 Develop Community Ownership 429
Step 3: Make It Last: Add Value and Sustain Success 442
35 Apply Social Entrepreneurship 443
36 Revitalize Your Efforts 456
37 Transition Leadership 469
38 Incorporate as a Business 479
39 Incorporate as a Nonprofit 488
40 Incorporate Reflection 497
41 Make Social Responsibility a Career 506
42 Make Social Responsibility a Lifestyle 520
Notes 531
Index 541
