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Full Description
Taking a practical, managerial-oriented approach, this text stresses how information technology provides solutions to organisational problems and challenges, and emphasises the innovative use of information technology.
Contents
Part I. Maximizing the Value of Data and Information Technology Chapter 1 A Look Toward the Future of Information Case #1, Opening Case: Need Start-up Cash? Try Crowdfunding at Kickstarter.com IT and Management Opportunities and Challenges Top Management Concerns and the Most Influential ITs IT Agility, Consumerization, and Competitive Advantage Strategic Planning and Competitive Models Why IT is Important to Your Career, and IT Careers Case #2, Business Case: Building a Sustainable Big City with a Competitive Edge Case #3, Video case, Public Sector: ACCESS NY?IT Strategy and Transformation Data Analysis & Decision Making: Online interactive demo: Estimating Cost-Savings from Switching to the Cloud Chapter 2 Information Management and IT Architecture Case #1, Opening Case: Paul McCartney?s Artistic Legacy and its IT architecture Information Management in the 2010s IT Architecture Information Systems and IT Infrastructure Cloud Computing and Services Virtualization and VM (virtual machines) Case #2, Business Case: Online Gamers? Statistics Stored in the Cloud Case #3, Video cases: Three Cloud Computing Case Studies Data Analysis & Decision Making: DSS to Control and Manage Gasoline Costs Chapter 3 Database, Data Warehouse, and Data Mining Case #1, Opening Case: Zero-Downtime at BNP Paribas Database Technology Data Warehouse and Data Mart Technologies Data and Text Mining Business Intelligence (BI) and Analytics Digital and Physical Document Management Case #2, Business Case: Global Defense Contractor Gains Competitive Edge with Analytics Case #3, Video case: Privacy vs. Convenience: How We Enable Data Mining Data Analysis & Decision Making: Calculating Document Management Costs Chapter 4 Networks, Collaboration, and Sustainability Case #1, Opening Case: Mobile Network Gives Haneda Airport its Competitive Edge 4.1 Business IT Networks and Components 4.2 Wireless Network Applications and Mobile Infrastructure 4.3 Network Management and Search 4.4 Collaboration and Communication Technologies 4.5 Sustainability and Ethical Issues Case #2, Business Case: Avoiding a Future of Crippling Car Congestion Case #3, Video case: Advocate Health Care achieves fast ROI with Business Video Data Analysis & Decision Making: Cost Comparison of Web Conferencing Chapter 5 CyberSecurity, Compliance, and Business Continuity Case #1, Opening Case: Managing BYOD Security Risks 5.1 Up Close Look at Cybercrimes, Criminals, and Motivations 5.2 IT Vulnerabilities and Threats 5.3 Defending Against Fraud 5.4 Information Assurance and Risk Management 5.5 Network Security 5.6 Internal Control and Compliance 5.7 Business Continuity and Auditing Case #2, Business Case: Army Deploys Androids, Securely Case #3, Video case: Cars, Appliances Could Be Hack Targets Data Analysis & Decision Making: Financial Impact of Breached Protected Health Information Part II. Digital, Mobile and Social Commerce Chapter 6 E-Business & E-Commerce Models and Strategies Case #1, Opening Case: The Google Universe 6.1 E-Business Challenges and Strategies 6.2 Business to Consumer (B2C) E-Commerce 6.3 Business to Business (B2B) E-Commerce and E-Procurement 6.4 E-Government and Public Sector IT Trends 6.5 E-Commerce Support Services and Digital Marketing Communications 6.6 E-Business Ethics and Legal Issues Case #2, Business Case: E-Government: Increasing Productivity and Efficiency with Cloud and Mobile Technologies Case #3, Video Case: Finding Your Dream Home in the Age of E-Commerce Data Analysis & Decision Making: Creating Visualizations Using Public Online Datasets Chapter 7 Mobile Technologies and Commerce Case #1, Opening Case: Macy?s Races Ahead with Mobile Retail Strategies 7.1 Mobile Computing Technology 7.2 Mobile Commerce 7.3 Mobile Transactions and Financial Services 7.4 Location-Based Services and Commerce 7.5 Mobile Enterprise Applications Case #2, Business Case: Mobile eTextbooks with Chegg.com Case #3, Video Case: Future Tech: Searching with Pictures using MVS Data Analysis & Decision Making: Estimating Financial Benefits of Increased Customer Loyalty Chapter 8 Web 2.0 and Social Media Case #1, Opening Case: Organizations WOW Customers with Social Customer Service 8.1 Web 2.0 and Social Media 8.2 Virtual Communities and Social Networking Services 8.3 Enterprise 2.0 Tools 8.4 Social Media Metrics 8.5 The Future: Web 3.0 Case #2, Business Case: Is Google+ A Better Social Network? Case #3, Video Case: Creating Customer Engagement for Danone Activia Data Analysis & Decision Making: Estimating the Value of Social Media Part III. Enterprise Systems, Analytics, and Visualization Chapter 9 Functional Area and Compliance Systems Case #1, Opening Case: International Speedway Gets Lean 9.1 Management Levels and Functional Systems 9.2 Manufacturing, Production, and Transportation Systems 9.3 Sales and Marketing Systems 9.4 Accounting, Finance, and their Compliance Systems 9.5 Human Resources Systems, Compliance, and Ethics Case #2, Business Case: Station Casinos Loyalty Program Case #3, Video case: Superior Manufacturing wipes the competition Data Analysis & Decision Making: SunWest Foods? Improved Bottom Line Chapter 10 Enterprise Systems and Applications Case #1, Opening Case: Managing the U.S. Munitions Supply Chain 10.1 Enterprise Systems 10.2 Enterprise Resource Planning (ERP) Systems 10.3 Supply Chain Management (SCM) Systems 10.4 Collaborative Planning, Forecasting, and Replenishment (CPFR) Systems 10.5 Customer Relationship Management (CRM) Systems Case #2, Business Case: Supply Chain Collaboration in the Cloud at Lenovo Case #3, Video case: Supply Chain Performance Management Data Analysis & Decision Making: Assessing the Cost/Benefits of Cloud CRM Chapter 11 Performance Management using Data Visualization, Mashups, and Mobile Intelligence Case #1, Opening Case: Data Viz iPad App Improves America First?s Performance 11.1 Data Visualization and Data Discovery 11.2 Enterprise Data Mashups 11.3 Business Dashboards 11.4 Mobile Dashboards and Intelligence Case #2, Visualization Case: Are You Ready for Football? Case #3, Video Case: Mashup-Driven Dashboards and Reporting Part IV. IT Planning, Strategy, and Ethics Chapter 12 IT Planning, Sourcing, and Vendor Relationships Case #1, Opening Case: Consumer Banks Reinvent with New Business and IT Strategies 12.1 IT Strategy and the Strategic Planning Process 12.2 IT Governance 12.3 Aligning IT with Business Strategy 12.4 IT Operating Plans and Sourcing Strategies 12.5 IT Vendor Relationships Case #2, Business Case: PUMA Sources its Billing Department Case #3, Video Case: Health Info Exchange at UMass Memorial Data Analysis & Decision Making: 3rd Party vs Company-Owned Offshoring Chapter 13 Business Process Improvement and Project Management Case #1, Opening Case: AutoTrader.com?s Order Process Goes from Fragile to Flexible 13.1 Business Process Management (BPM) 13.2 Software Architecture and IS Design 13.3 IT Project Management 13.4 Systems Development Case #2, Business Case: Pep Boys? IT Planning Process Case #3, Video Case: BlueWorksLive Process Modeling: Modeling a Business Process and Brainstorming a Business Strategy Using ARIS Express and Blueprint Chapter 14 IT Ethics and Responsible Conduct Case #1, Opening Case: Recognizing Corporate Social Media Discrimination 14.1 Can IT Cut its Global Carbon Footprint? Can Users? 14.2 Responsible Conduct 14.3 Connectivity Overload and a Culture of Distraction 14.4 On the Verge of a New Tech Revolution Case #2, Business Case: Target?s Big Data Analytics Know Too Much Case #3, Video Case: Backlash against Google Street View Simulation: Global Warming Calculator
