Full Description
How to create an effective social media strategy for a school or district
School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.
Offers school leaders everything they need to implement social media throughout their campus and their communities
Contains expert advice for creating a sustainable social engagement strategy
Features screenshots and examples from schools and individuals who are using social media to the best effect
This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
Contents
Preface vii
Introduction 1
1 eNewsletters 9
2 Facebook 19
3 Twitter 39
4 School Website 51
5 Ning 67
6 YouTube 81
7 Online Surveys 95
8 E-Mail 107
9 Classroom Portals 123
10 Student Portfolios 135
11 School Leader's Blog 145
12 Mobile Devices 165
13 LinkedIn 187
14 Google+ 203
15 Your Online Presence 213
16 Social Media in Practice 223
17 Internet Safety 239
Acknowledgments 249
About the Author 251
Index 253
