Boone & Kurtz Essentials of Contemporary Business （UNBND/PSC）

Kurtz, David L.

John Wiley & Sons Inc（2013/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 313 p.
• 言語 ENG
• 商品コード 9781118336496
• DDC分類 650

Full Description

Contemporary Business Essentials offers instructors and students a concise and affordable approach to Introduction to Business. This straightforward approach will focus directly on what students need to know in order to master the learning objectives of each chapter. The bright, clean, and inviting design of this text contains more examples used to illustrate the concepts that make up the learning objectives of thistitle.

Contents

PART 1 Business in a Global Environment1 The Changing Face of Business 12 Business Ethics and Social Responsibility 173 Economic Challenges Facing Contemporary Business 334 Competing in World Markets 51PART 2 Starting and Growing Your Business5 Small Business and Forms of Business Ownership 676 Starting Your Own Business 83PART 3 Management: Building Organizational Capability for Superior Performance7 Management, Leadership, and the Internal Organization 998 Human Resource Management: From Recruitment to Labor Relations 1159 Top Performance through Empowerment, Teamwork, and Communication 13110 Production and Operations Management 147PART 4 Marketing Management11 Customer-Driven Marketing 16312 Product and Distribution Strategies 17913 Promotion and Pricing Strategies 195PART 5 Managing Technology and Information14 Using Technology to Manage Information 211PART 6 Managing Financial Resources15 Understanding Accounting and Financial Statements 22716 The Financial System 24717 Financial Management 261Glossary 275Notes 286Name Index 294Subject Index 300International Index 311