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基本説明
Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bllomberg, HBO, Ford, and IBM who have implemented social business strategies.
Full Description
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.
Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.
Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies
Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions
Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Contents
Foreword by Jeff Dachis vii
Introduction 1
PART ONE Adapting Organizations to the Twenty-First Century 5
1 Social Media: Drivers of Global Business Opportunity 7
2 Social Media: A Way of Life, a Way of Business 17
3 Who's Winning in Social Business and Why 25
4 The Global Business Transition to Social Media 45
5 How Business Will Make the Transition 53
PART TWO The Techniques of Social Business 63
6 Social Media Marketing 65
7 Social Product Development 87
8 Crowdsourcing: Community-Powered Workforces 93
9 Social Customer Relationship Management and Customer Communities: Social Customer Care 99
10 Social Business Ecosystems: Engaging with Business Partners 107
11 Workforce Engagement: Creating a Connected Company Using Social Business 127
12 Social Business Supporting Capabilities 143
PART THREE Social Business Design and Strategy 157
13 Identifying Priorities and Planning 159
14 Building Blocks: The Elements of Social Business 169
15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together 185
16 Building a Social Business Strategy: The Outputs 191
17 Getting Started with Social Business 195
18 Maturity: The Social Business Unit 205
Epilogue 211
Appendix: The Ten Tenets of Social Business 215
Notes 217
Acknowledgments 229
About the Authors 231
Index 233
