Managing Small Business （16TH）

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Managing Small Business （16TH）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 768 p.
  • 言語 ENG
  • 商品コード 9781111821173
  • DDC分類 658.022

Full Description

Help your students realize their dreams of small business success with Longenecker's market-leading text "Managing Small Business: An Entrepreneurial Emphasis, 16/e, International Edition". This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. "Managing Small Business: An Entrepreneurial Emphasis, 16/e, International Edition" delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. The book's thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. All-new cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.
Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; such as popular video cases and Small Business and Entrepreneurship Resource Center's robust collection of business-related articles and resources. "Managing Small Business: An Entrepreneurial Emphasis, 16/e, International Edition" provides the valuable resources your students will reference and rely upon throughout their entire business careers.

Contents

X. Alternate TOC per Version Plan Entrepreneurship: A World of Opportunity. 1. THE ENTREPRENEURIAL LIFE. 2. INTEGRITY AND ETHICS OF ENTREPRENEURSHIP. Starting from Scratch or Joining an Existing Business. 3. STARTING THE BUSINESS. 4. FRANCHISES AND BUYOUTS. 5. THE FAMILY BUSINESS. Developing the New Venture Business Plan. 6. CREATING BUSINESS PLANS. 7. THE MARKETING PLAN. 8. THE ORGANIZATION OF THE BUSINESS. 9. THE LOCATION PLAN. 10. FINANCIAL STATEMENTS. 11. PROJECTING FINANCIAL REQUIREMENTS. 12. A FIRM'S SOURCES OF FINANCING. 13. THE HARVEST PLAN. Focusing on the Customer: Marketing Growth Strategies. 14. CUSTOMER RELATIONSHIPS. 15. PRODUCT AND SUPPLY CHAIN MANAGEMENT. 16. PRICING AND CREDIT. 17. PROMOTIONAL PLANNING. 18. GLOBAL MARKETING. Managing Growth in the Small Business. 19. PROFESSIONAL MANAGEMENT AND LEADERSHIP. 20. HUMAN RESOURCE MANAGEMENT. 21. OPERATIONS MANAGEMENT. 22. MANAGING THE FIRM'S ASSETS. 23. RISK MANAGEMENT.