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Full Description
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies��� competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Contents
1. The Entrepreneurial Imperative in Established Organizations.
2. How Corporate Entrepreneurship Differs.
3. Capturing the Entrepreneurial Orientation of the Firm.
4. How Entrepreneurship Takes Different Forms.
5. Entrepreneurship in Non-Profit and Government Organizations.
6. Corporate Strategy and Entrepreneurship.
7. Structuring the Company for Entrepreneurship.
8. The People Factor I: Fostering Creativity within Organizations.
9. The People Factor II: Human Resources Management.
10. Building Cultures to Support Entrepreneurship.
11. Designing Entrepreneurial Control Systems.
12. Leading the Entrepreneurial Organization.
13. Forces Working Against Corporate Entrepreneurship.
14. Measuring Entrepreneurial Performance.
15. Sustaining the Entrepreneurial Company in the Twenty-first Century.
