新興市場の多国籍企業 Emerging Market Multinationals : Managing Operational Challenges for Sustained International Growth

Cuervo-Cazurra, Alvaro/ Newburry, William/ Park, Seung Ho

Cambridge University Press（2016/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 230 p.
• 言語 ENG
• 商品コード 9781107421523
• DDC分類 338.88

Full Description

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

Contents

Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.