Full Description
The Semiotics of Movement and Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyzes and interprets movement and space relations to highlight new developments and applications of spatial semiotics, as he proposes that people's movement options have the potential to transform the meaning of a particular space. He illustrates people's interaction with micro-camera footage of people's movements through the museum from a first-person point-of-view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyze people's actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a range of other types of buildings (such as foyers, apartments, classrooms). This book also shows how a semiotic approach to understanding movement in space can be applied in a pedagogical context by exploring how undergraduate students of architecture and design are currently applying the theoretical framework and concepts to their 3-d design projects (railways, student lounges, houses). This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and museum studies.
Contents
1. Paving the Way2. Modelling Movement in Space as a Semogenic System: The discourse-semantic and expression strata3. Modelling Movement in Space as a Semogenic System: The hodogrammatical stratum4. Framing and Reframing Exhibition Space: Viewing stations, isoglosses and facial orientation5. Points of Departure and Connection: Theme, spatiotaxis and intersemiotic connection6. Transforming Space into Place: Rhythm and occupation value7. Interacting in Exhibition Space: (Dis)aligning with the semiotic designer8. Negotiation the Authorial Voice: Spatial engagement and graduation9. Repressing and Experiencing Perceptual Structures: Assigning participatory rules10. Exploratory Exhibition SpaceS: A child's perspective11. Movement in Restaurants and Cafes: Sites of performance and display12. Retracing our Steps and Moving Forward
