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Full Description
User-friendly and practical, Dynamics of Media Writing, Fourth Edition prepares your students for professional media writing careers with real-world tips, a new AI-focused chapter, updates on blogging/web writing, and fresh journalist interviews. Packed with examples, it highlights strategies for digital writing success in today's evolving media landscape.
Contents
Preface
Acknowledgments
About the Author
Part I: The Basics you Need, Regardless of Field
Chapter 1: Know Your Audience
How to Define an Audience
Key Questions to Improve Your Connection With Your Audience
What Attracts an Audience?
How to Make Your Audience Care About Your Content
Notes
Chapter 2: Artificial Intelligence
The Basics of Artificial Intelligence
How AI Can Help You as a Media Writer
The Limitations of Generative AI in Media Writing
Best Practices for Using AI Effectively in Media Writing
Notes
Chapter 3: Why is Journalism such a Picky Field?
The Fight Against Misinformation
Using a Basic Fact Check to Make Sure You Are Sure
Where to Find Your Facts
Examining the Broader Issues
Notes
Chapter 4: Grammar, Style and Language Basics
Why Do Grammar and Style Matter?
Sentence Structure
Sentence Length
Read Your Work Aloud
How to Keep Writing Tight and Right
Note
Chapter 5: Basic Media Writing
The "Killer Be's" of Good Writing
The Inverted Pyramid
Leads: The Prominence of Importance
Types of Leads
Problematic Leads and Potential Fixes
How to Order the Rest of Your Pyramid
Note
Chapter 6: Interviewing
Interview Preparation
Getting the Interview
The Pros and Cons of Digital Interviewing
Developing Your Interviewing Strategy
Additional Techniques to Get More Information
Note
Chapter 7: Writing for Websites and Blogs
Working on the Web
Blogging
Best Blogging Practices
How to Build a Quality Blog Post
Axios' "Smart Brevity" Approach to Content
Linking and Other Interactive Elements
Engaging Readers
Notes
Chapter 8: Social Media
What Does Social Media Do?
Why Is Social Media Valuable?
Social Media Tools
How to Avoid #Fail
Building a Social Media Audience
Notes
Chapter 9: Law and Ethics in Media Writing
The First Amendment
Misconceptions Regarding the Amendment
Libel
Legal Defenses Against Libel
Copyright
Ethics and the Media
How to Work Through Ethical Dilemmas
Determining Your Own Approach to Ethics
Notes
Part II: Focus on News Media
Chapter 10: Reporting: The Basics and Beyond
Event Coverage
Preparing for the Event
How to Cover the Event
Beats
Reporting Across Other Story Forms
Note
Chapter 11: Writing for Traditional Print News Products
Nuances for Print Writing
Quotes
Attributions
Expanding the Inverted Pyramid
Notes
Chapter 12: Writing for Broadcast
Nuances for Broadcast Writing
Structure
Script Basics
Integrating Additional Elements
Types of Stories
Notes
Part III: Focus on Marketing Media
Chapter 13: Public Relations
Defining PR
Types of PR Writing
Keys to PR
Why the Media Matters
Notes
Chapter 14: Advertising and Marketing
Defining Advertising
Brands and Campaigns
The Creative Brief
Message Formation
Writing in Advertising
Notes
Glossary
