Full Description
Designing Quality Survey Questions, Second Edition shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The Second Edition offers more detail on survey question design, rating scales, open-ended questions, and more guidance on cultural responsiveness, use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.
Contents
Chapter 1 • WHY Quality Surveys and Questions Matter
What Is a Quality Survey?
Why Does Quality Matter?
Why Do We Need a Purposeful Survey Design Process?
Applying Design Thinking to Survey Research
A Purposeful Survey Design Process
An Iterative Process
Part I • WHAT to Consider Before Drafting Survey Questions
Purposeful Survey Design
Chapter 2 • Planning and Predrafting
Why Survey? The Importance of Establishing Purpose
What Will Be Measured? Understanding Constructs and Indicators
Wait, Do You Really Need a Survey?
What Can Be Measured With a Survey?
What Are the Advantages and Limitations of Surveys?
Chapter 3 • Understanding Respondents
Cognitive Tasks Involved in Answering Questions
Respondent Willingness and Ability to Participate in a Survey
Context and Culture
Part II • HOW to Develop Survey Questions and Response Options
Purposeful Survey Design
Chapter 4 • Sourcing and Crafting Questions
Sourcing Survey Questions
Composing Question Stems
Avoiding Problematic Wording and Question Types
Open-Ended Questions
What to Do When You Have Too Many Open-Ended Questions
Closed-Ended Questions
Questions With Special Purposes
Chapter 5 • Constructing Response Options
Determining Appropriate Response Options
Strategies for Designing Response Options
Chapter 6 • Demographic and Other Sensitive Questions
Sensitive Questions
Demographic Questions
Part III • Knowing WHEN a Survey Is Ready for Use
Purposeful Survey Design
Chapter 7 • Finalizing Questions and Using Pretesting Strategies
Why Pretest Surveys and Their Questions?
How Can Surveys and Their Questions Be Tested Prior to Use?
Chapter 8 • Pulling It All Together to Maximize Response
Survey Instructions
Order Effects
Formatting the Survey
Contacting Potential Respondents
Planning for Administration
Appendix: Checklist for Quality Question Design
Glossary
References
Index
