Full Description
Designing Quality Survey Questions, Second Edition shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The Second Edition offers more detail on survey question design, rating scales, open-ended questions, and more guidance on cultural responsiveness, use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.
Contents
Chapter 1 • WHY Quality Surveys and Questions Matter
Part I • WHAT to Consider Before Drafting Survey Questions
Chapter 2 • Planning and Predrafting
Chapter 3 • Understanding Respondents
Part II • HOW to Develop Survey Questions and Response Options
Chapter 4 • Sourcing and Crafting Questions
Chapter 5 • Constructing Response Options
Chapter 6 • Demographic and Other Sensitive Questions
Part III • Knowing WHEN a Survey Is Ready for Use
Chapter 7 • Finalizing Questions and Using Pretesting Strategies
Chapter 8 • Pulling It All Together to Maximize Response
Appendix: Checklist for Quality Question Design
Glossary
References
Index
