Full Description
The Sixth Edition of Barry Brummett's Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today's popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Contents
PART 1 • THEORY
Chapter 1 • Rhetoric and the Rhetorical Tradition
Chapter 2 • Rhetoric and Popular Culture
Chapter 3 • Rhetorical Methods in Critical Studies
Chapter 4 • Varieties of Rhetorical Criticism: INTERVENTION-Understanding
Chapter 5 • Varieties of Rhetorical Criticism: UNDERSTANDING-Intervention
PART 2 • APPLICATION
Chapter 6 • Paradoxes of Personalization: Race Relations in Milwaukee
Chapter 7 • Notes from a Texas Gun Show
Chapter 8 • Simulational Selves, Simulational Culture in Groundhog Day
Chapter 9 • Jumping Scale in Steampunk: One Gear Makes You Larger, One Duct Makes You Small
Chapter 10 • The Bad Resurrection in American Life and Culture
