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Full Description
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Contents
Chapter 1: A Need for More Crisis Management Knowledge
Chapter 2: Risk as the Foundation for Crisis Management and Crisis Communication
Chapter 3: The Crisis Mitigation Process: Building Crisis Resistant and Resilient Organizations
Chapter 4: Crisis Preparing: Part I
Chapter 5: Crisis Preparing: Part II
Chapter 6: Recognizing Crises
Chapter 7: Crisis Responding
Chapter 8: Postcrisis Concerns and Epilogue
Appendix: Possible Case Studies
References
Index
About the Author
