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Full Description
Business and Professional Communication Playbook teaches students the essentials of business communication and necessary skillset that employers look for today. Michelle Violanti and Stephanie Kelly use engaging examples, provide tips on how to carry yourself professionally, and incorporate real-life experiences from recent graduates to teach students how to communicate like a professional. Focused, bite-sized chapters on the most important topics in business communication, such as interviewing, writing resumes, and leading team presentations will motivate students to read and prepare ahead of time so instructors can focus on skill-building during class. By using this simple and flexible format, this text will provide students and instructors with an excellent foundation for a successful Business Communication course.
This title is accompanied by a complete teaching and learning package in SAGE Vantage, an intuitive learning platform that instructors and students actually love.
Contents
Section 1: Foundational Skills
Chapter 1: Introducing Communication
Chapter 2: Listening Skills
Chapter 3: Perception
Chapter 4: Communicating Ethically
Chapter 5: Audience Analysis
Chapter 6: Intercultural Communication
Section 2: Preparing for the Workplace
Chapter 7: Résumés
Chapter 8: Cover Letters
Chapter 9: Elevator Speeches
Chapter 10: Interviews
Chapter 11: Thank-You Notes
Section 3: Presentations
Chapter 12: Building Speeches
Chapter 13: Delivering Speeches
Chapter 14: Team Presentations
Chapter 15: Creating Visual Aids
Chapter 16: Persuasion and Compliance Gaining
Chapter 17: Motivation
Section 4: Succeeding In the Workplace
Chapter 18: Leadership and Followership
Chapter 19: Working in Groups
Chapter 20: Conflict
Chapter 21: Meetings
