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Full Description
What's the secret to making your marketing unforgettable and unique?
Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations?
The answer is human-first marketing.
In this bold and practical book, Phil Treagus-Evans reveals the theories, strategies and tactics his social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last.
You will learn how to:
Harness the power of your audience with influencer marketing, relationship building community engagement, audience-driven content and paid ads that actually work.
Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content.
Build your personal brand and learn how to network your way to becoming an authority in your industry.
Throw out the old rulebook and discover a new way to build a marketing strategy that truly connects.
Whether you're an entrepreneur wanting to learn the principles of marketing, a marketing student interested in understanding the psychology of marketing, or you just want to learn about the next big marketing idea - this book is your roadmap to success - by putting people first.
It's time to be seen. It's time to be trusted. It's time to be remembered.
Contents
Contents
Introduction
Part 1 - Foundations
Chapter 1 - What is Human-First Marketing?
Chapter 2 - Principle 1: People
Chapter 3 - Principle 2: Authenticity
Chapter 4 - Principle 3: Connection
Chapter 5 - Principle 4: Purpose
Part 2 - Your Business
Chapter 6 - Company Values
Chapter 7 - Company Culture
Part 3 - Your Audience
Chapter 8 - Understanding Your Audience
Chapter 9 - Audience-Driven Content
Chapter 10 - Community Engagement
Chapter 11 - Influencer Marketing
Chapter 12 - Paid Advertising
Part 4 - Your Team
Chapter 13 - Team-Driven Content
Chapter 14 - Employee Advocacy
Chapter 15 - Social Media for Executives
Part 5 - You
Chapter 16 - Personal Branding
Chapter 17 - Digital Networking
Part 6 - Strategy
Chapter 18 - Human-First Strategy
Conclusion
