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Full Description
This edited volume brings together international scholars to examine how leadership, communication, and culture intersect to shape the modern PR workplace. Through a multidisciplinary lens, the book explores critical issues of well-being, diversity, engagement, and digital transformation across public relations and communication industries.
Drawing on research from Europe, North America, and Asia, contributors reveal how culture, technology, gender, and informal practices influence how professionals lead, connect, and thrive in increasingly hybrid and global work environments. The chapters span a wide range of topics—from empathetic and accountable leadership in times of crisis, to the invisible pressures of digital surveillance, to the role of informal rituals such as shared meals in building engagement and belonging. Together, they illustrate how communication is not only a professional skill but a social process that constructs organizational identity and community.
Offering theoretical insight for researchers and post-graduate students as well as practical lessons for managers, educators, and practitioners, this book highlights pathways toward more ethical, inclusive, and human-centered forms of leadership.
Contents
Introduction: Workplace Culture and Leadership in Public Relations Part I - Workplace Culture in Public Relations 1. Organisational Psychology of the Public Relations Workplace: An Interdisciplinary Approach 2. Ordinary Workplace Digital Violence: The Process of Banalization and the Role of Communication 3. Always in Meetings: Changed Conditions for Work Meetings as Arenas for Leadership Part II - Leadership and Professional Practice in PR Workplaces 4. Integrating Guanxi into HRM Practices: Bridging Gaps Through an Inter-Relational Approach 5. Anticipatory Professional Socialization in Communication and Public Relations: Gen Z Representations on Well-being, Leadership and the Workplace 6. "Assertive, Empathetic, Team Worker and Doesn't Mind Teaching": Gendered Expectations and Perceptions of Leadership in Portuguese Communication Industries 7. Informal Practices and Employee Engagement: Lessons for PR Leaders Part III - The Challenges of the PR Workplace and the Way Ahead 8. Adapt or Die: Awards as Institutional Forces Shaping Workplace Culture and Leadership in PR 9. Employee Perceptions of the Risks and Benefits Associated with Workplace Monitoring 10. Leading with Empathy: How Servant Leadership Supports Workplace Engagement, Satisfaction, and Well-Being Among Communication Professionals 11. The Role of the Leader: Leadership Accountability and Its Effects on Organizational Performance during a Crisis 12. The Tyranny of the Average: The Procrustean Syndrome and the Threat to Organizational Excellence
