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Full Description
This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University. With novel approaches, empirical studies, and case analyses, this collection of peer-reviewed papers aims to investigate how inclusive, diverse and equitable business methodologies act as drivers for enduring sustainability.
The chapters included in this volume tackle a range of interdisciplinary topics, including finance, marketing, entrepreneurship, human resource management, analytics, and governance. Contributors delve into inclusive financial strategies for MSMEs (Micro, Small and Medium Enterprises), gender-equitable leadership practices, data-driven insights focused on equity, and the significance of sustainable marketing in influencing responsible consumer behaviours.
This volume serves as a valuable resource for academics, policy specialists, industry leaders and students, and contributes to ongoing conversations about responsible economic growth in India alongside themes of inclusive innovation and ethical business practices.
Contents
Performance and challenges of Pradhan Mantri Fasal Bima Yojana in agricultural risk management: An analytical study
Consumer awareness and acceptance of Quick Service Restaurants (QSRs): A study on factors influencing customer preferences and loyalty
Drivers of retail investor decisions on Environmental, Social and Governance (ESG) mutual funds: Evidence from Bengaluru
Financial analytics in banking: Examining its influence on customer investment behavior
Heritage to hype: Analyzing authenticity in the advertising of Geographical Indication (GI) products
Intersectional discrimination and life satisfaction among female students in Bengaluru
Sustainability and market efficiency of agricultural commodity derivatives: An empirical evaluation
Impact of employability skills over the entrepreneurial intention among the graduate students in rural location at Thanjavur District
Green finance and public-private partnership project viability: A logistic regression approach to cost and sustainability alignment
Sustainability and resilience of MSMES in the era of Artificial Intelligence (AI)
Uncovering diversity, inclusivity, and equity(die): The role of resilience and leadership influence
The paradox of connection: Social media, life satisfaction, and loneliness
AI in HR: Transforming diversity, equity, and inclusion for the workforce of the future: A bibliographic review
Diversity in sourcing for resilient supply chains: Lessons from Amazon's pandemic response
Generational differences in brand placement reception: An empirical study of a Tamil-language film attributes and their impact on audience recall and purchase intentions
Impact of maternity and paternity leave policies on employee retention
An assessment of tourists' demographic profiles' influence on determining the purpose of visiting a destination, with special reference to Mysore and Hampi in Karnataka
Facilitating diffusion of technology innovation in Fintech: Role of perceived value and perceived risk in intention to adopt Fintech among bank consumers
Gender diversity influence in key board committees and in Indian corporate financial performance
Smart pricing for sustainability: AI's role in reducing food waste in retail
Digital supply chains for climate-resilient SMEs: Strategies, innovations, and impact
Entrepreneurial dynamics in India's gig economy: Insights through Knight's Profit Theory, Social Network Theory, and Push-Pull Theory
Breaking the silence: The role of psychological safety in empowering women in male dominated sectors
Traditional vs. Contemporary financing models for MSMEs and startups: A comparative study Impact of consumer buying behaviour on FMCG products through digital marketing
Weaving inclusive growth: Social and economic dimensions of business models
Mobile banking for sustainable financial behaviour: Evidences and insights from urban India
The influence of board size on firm performance: Evidence from national stock exchange CRISIL 500-listed banking companies
Influence of sustainability practices on financial performance: Evidence from the Nifty 50 companies
Antecedents influencing employee engagement in knowledge-driven organizations
Do diversity in boardroom dynamics and corporate governance of India's NIFTY 50 companies enhance financial performance and unlock shareholder value?
Predicting financial crises using key economic indicators: A machine learning approach for economic resilience
Transcending ad inhibitors: A guiding beacon for digital media advertising
Impact of celebrity endorsement on consumer purchase intention: The moderating role of brand loyalty
Effect of socioeconomic factors on challenges in health care planning after retirement among school teachers in Ernakulam district
Non-linear dynamics of macroeconomic indicators and stock market volatility in emerging and developed economies
An analysis of determinants of shareholder's value with respect to profit metrics of selected listed companies in India from 2014-15 to 2023-24
A study on the financial performance of selected pharmaceutical companies in India: Pre- and post-acquisition
Machine learning-based sectoral analysis of foreign direct investment and its multiplier effect on India's GDP growth
Efficiency analysis of mutual funds using Data Envelopment Analysis (DEA)
When markets whisper: Indices as early warning signals before the Dot-Com, 2008, and COVID crashes
Fear of Missing Out (FOMO) and impulse buying: A study of Myntra flash sales and post-purchase regret among urban Indian Gen-Z consumers
A bibliometric analysis study of diversity and talent management: Trends, themes and emerging research
Impact of prompt corrective action framework of RBI on corporate governance of weak banks
Gen Z perception towards funeral insurance in India: Cultural barriers
Advancing equity and sustainability in MSMEs through FinTech-driven financial inclusion
LinkedIn credibility matrix: Evaluating the role of skills, certifications and recommendations in personal branding
Assessing the future of circular fashion amidst changing market shifts: An empirical study of Indian consumers
Risk management practices in HDFC Bank: A case study in Odisha
Investigating the barriers and enablers of affordable learning in community-based skill sharing platforms: A research perspective
Nexus between FDI inflows, economic growth and trade openness: Empirical evidence from the Indian economy
Global spillover effects of US dollar volatility modeling: Evidence from a multivariate econometric approach
Generation Z's impact on sustainable entrepreneurship perception
Emotional branding through interactive visual storytelling: A neuromarketing perspective on Gen Z's engagement with fashion retail brands
From swipe to scan: Evaluating UPI's influence on credit card usage in India
Sustainable signals: ESG's role in driving nifty energy stock returns
Opaqueness to openness: Developing a disclosure index for Indian SMEs
AI-driven stress management and performance optimization: A framework for employee retention in the IR 5.0 era
Assessing credit rating determinants by selected credit rating agencies and their influence on credit risk of public and private sector banks in promoting equity and financial sustainability in India
Sustainability pays: ESG impacts on ROI and ROA in Indian banking
Impact of Green Supply Chain Management (GSCM) on consumer purchase intention in the Indian automobile industry
Perception of E-learning platforms and its implications among learners
Impact of retained earnings on firm performance: A panel data study of NSE-listed companies (2014-2023)
A study on disruptive technology and its influence on gig work force
Driving innovation in organized retailing: Key practices for enhancing operational efficiency and customer satisfaction
Determinants of sustainable entrepreneurial intention among higher education students
Empowered finances: The role of financial literacy in shaping women's investment behaviour in Suburban Bengaluru
A study on investor's attitude towards digital currency as an investment acumen
Supply chain financing in agriculture
The impact of gamification in trading apps on retail investor behaviour
Evaluating the impact of Bitcoin on portfolio performance through comparative analysis of traditional portfolios and diversified portfolios with hybrid investment strategies
Chain of digital evidence: An application of Ethereum blockchain
Environmental consciousness and green purchase intentions: A study of Indian university campuses
Risk-adjusted performance of equity and gold in India using Fama-French Three-Factor Model
Impact of macroeconomic indicators on stock market returns: A panel data analysis
Green marketing strategies of FMCG products consumer buying behaviour in Hyderabad city
The economic psychology of health apps: Are consumers willing to pay for digital wellness?
Encryption and trust in e-commerce: A data-driven analysis of user perception and security
AI-driven pricing and stock replenishment decisions
Sustainable banking in India: An empirical study of ESG scores and financial performance
The impact of brand and website colours on trust, engagement, and purchase intent in digital branding
Training and development in crowd work: A systematic literature review
Workplace culture and employee perceptions in Xiaomi corporation
Evaluating financial and technological gaps between public and private sector bank
Work-Life Balance as an HR initiative: An empirical study on employee perceptions in the Indian IT sector
Workplace well-being programs as drivers of employee engagement and retention
Transforming business intelligence with emerging technologies in the IT industry
Impact of multi-sensory marketing on consumer purchase decisions and loyalty in restaurants
Performance evaluation of large cap mutual fund schemes in India: An empirical study using risk-return measures
Post-merger performance evaluation of Indian Banks: A comparative financial analysis
Target marketing and product design: An empirical study on consumer perceptions in the Indian healthcare and nutrition app sector
Brand personality and its important role in purchase decisions
The impact of the new normal on human resource procurement and job seeker perceptions
An empirical investigation into the relationship between microtransactions in mobile gaming and financial discipline among young adults
Examining investment banks' effectiveness in IPO pricing and post-IPO market performance
