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Full Description
This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University. With novel approaches, empirical studies, and case analyses, this collection of peer-reviewed papers aims to investigate how inclusive, diverse and equitable business methodologies act as drivers for enduring sustainability.
The chapters included in this volume tackle a range of interdisciplinary topics, including finance, marketing, entrepreneurship, human resource management, analytics, and governance. Contributors delve into inclusive financial strategies for MSMEs (Micro, Small and Medium Enterprises), gender-equitable leadership practices, data-driven insights focused on equity, and the significance of sustainable marketing in influencing responsible consumer behaviours.
This volume serves as a valuable resource for academics, policy specialists, industry leaders and students, and contributes to ongoing conversations about responsible economic growth in India alongside themes of inclusive innovation and ethical business practices.
Contents
1. Performance and Challenges of Pradhan Mantri Fasal Bima Yojana in Agricultural Risk Management: An Analytical Study
2. Consumer Awareness and Acceptance of Quick Service Restaurants (QSRs): A Study on Factors Influencing Customer Preferences and Loyalty
3. Drivers of Retail Investor Decisions on Environmental, Social & Governance (ESG) Mutual Funds: Evidence from Bengaluru
4. Financial Analytics in Banking: Examining Its Influence on Customer Investment Behavior
5. Heritage to Hype: Analyzing Authenticity in the Advertising of Geographical Indication (GI) Products
6. Intersectional Discrimination and Life Satisfaction among Female Students in Bengaluru
7. Sustainability and Market Efficiency of Agricultural Commodity Derivatives: An Empirical Evaluation
8. Impact of Employability Skills over the Entrepreneurial Intention among the Graduate Students in Rural Location at Thanjavur District.
9. Green Finance and Public-Private Partnership Project Viability: A Logistic Regression Approach to Cost and Sustainability Alignment
10. Sustainability and Resilience of MSMEs in the Era of Artificial Intelligence (AI)
11. Uncovering diversity, inclusivity, and equity(die): the role of resilience and leadership influence
12. The Paradox of Connection: Social Media, Life Satisfaction, and Loneliness
13. AI in HR - Transforming Diversity, Equity, and Inclusion for the Workforce of the Future- A Bibliographic Review
14. Diversity in Sourcing for Resilient Supply Chains: Lessons from Amazon's Pandemic Response
15. Generational Differences in Brand Placement Reception: An Empirical Study of a Tamil-Language Film Attributes and Their Impact on Audience Recall and Purchase Intentions
16. Impact of Maternity and Paternity Leave Policies on Employee Retention
17. An assessment of tourists' demographic profiles' influence on determining the purpose of visiting a destination, with special reference to Mysore and Hampi in Karnataka
18. Facilitating Diffusion of Technology Innovation in Fintech: Role of Perceived Value and Perceived Risk in Intention to Adopt Fintech among Bank Consumers.
19. Gender diversity Influence in key board committees and in Indian corporate financial performance.
20. Smart Pricing for Sustainability: AI's Role in Reducing Food Waste in Retail
21. Digital Supply Chains for Climate-Resilient SMEs: Strategies, Innovations, and Impact
22. Exploring the Dynamics of Entrepreneurship in the Gig Economy: A Focus on India
23. Breaking the Silence: The Role of Psychological Safety in Empowering Women in Male Dominated Sectors
24. Traditional vs. Contemporary Financing Models for MSMEs and Startups: A Comparative Study
25. Impact of consumer buying behaviour on FMCG products through digital marketing
26. Weaving Inclusive Growth: Social and Economic Dimensions of Business Models
27. Mobile Banking for Sustainable Financial Behaviour: Evidences and Insights from Urban India
28. The Influence of Board Size on Firm Performance: Evidence from National Stock Exchange CRISIL 500 -Listed Banking Companies
29. Influence of Sustainability Practices on Financial Performance: Evidence from the Nifty50 Companies
30. Antecedents influencing Employee Engagement in Knowledge-Driven Organizations
31. Do Diversity in Boardroom Dynamics and Corporate Governance of India's NIFTY 50 Companies Enhance Financial Performance and Unlock Shareholder Value?
32. Predicting Financial Crises Using Key Economic Indicators - A Machine Learning Approach for Economic Resilience
33. Transcending Ad Inhibitors: A Guiding Beacon for Digital Media Advertising
34. Impact of Celebrity Endorsement on Consumer Purchase Intention: The Moderating Role of Brand Loyalty
35. Effect of Socioeconomic factors on Challenges in health care planning after Retirement among school teachers in Ernakulam district
36. Non-Linear Dynamics of Macroeconomic Indicators and Stock Market Volatility in Emerging and Developed Economies
37. An Analysis of Determinants of Shareholder's Value with Respect to Profit Metrics of Selected Listed Companies in India from 2014-15 to 2023-24.
38. A Study on the Financial Performance of Selected Pharmaceutical Companies in India: Pre and Post Acquisition
39. Machine Learning-Based Sectoral Analysis of Foreign Direct Investment and Its Multiplier Effect on India's GDP Growth
40. Efficiency Analysis of Mutual Funds Using Data Envelopment Analysis (DEA)
41. When Markets Whisper: Lessons from Indices Before the Dot-Com, 2008, and COVID Crashes
42. Fear of Missing Out (FOMO) and Impulse Buying: A Study of Myntra Flash Sales and Post-Purchase Regret among Urban Indian Gen-Z Consumers
43. A Bibliometric Analysis Study of Diversity and Talent Management: Trends, Themes and Emerging Research
44. Impact of Prompt Corrective Action Framework of RBI on Corporate Governance of Weak Bank
45. Gen Z Perception Towards Funeral Insurance in India - Cultural Barriers
46. Advancing Equity and Sustainability in MSMEs through FinTech-Driven Financial Inclusion
47. Linkedin Credibility Matrix: Evaluating the Role of Skills, Certifications & Recommendations in Personal Branding
48. Assessing the Future of Circular Fashion Amidst Changing Market Shifts: An Empirical Study of Indian Consumers
49. Risk Management Practices In HDFC Bank - A Case Study In Odisha
50. Investigating the Barriers and Enablers of Affordable Learning in Community-Based Skill Sharing Platforms: A Research Perspective
51. Nexus between FDI inflows, Economic Growth and Trade Openness: Empirical Evidence from the Indian Economy
52. Global Spillover Effects of US Dollar Volatility Modelling: Evidence from a Multivariate Econometric Approach
53. Generation Z's Impact on Sustainable Entrepreneurship Perception
54. Emotional Branding Through Interactive Visual Storytelling: A Neuro-marketing Perspective on Gen Z's Engagement with Fashion Retail Brands
55. From Swipe To Scan - Evaluating UPI's Influence On Credit Card Usage In India
56. Sustainable Signals: ESG's Role In Driving Nifty Energy Stock Returns
57. Opaqueness to Openness: Developing a Disclosure Index for Indian SMEs
58. AI-Driven Stress Management and Performance Optimization: A Framework for Employee Retention in the IR 5.0 Era
59. Assessing Credit Rating Determinants by Selected Credit Rating Agencies and Their Influence on Credit Risk of Public and Private Sector Banks in Promoting Equity and Financial Sustainability in India
60. Sustainability Pays: ESG Impacts on ROI and ROA in Indian Banking
61. Impact of Green Supply Chain Management (GSCM) on Consumer Purchase Intentions in the Indian Automobile Industry
62. Perception of E-Learning Platforms and Its Implications among Learners
63. Impact of Retained Earnings on Firm Performance: A Panel Data Study of NSE-Listed Companies (2014-2023)
64. A Study on Disruptive Technology and its influence on Gig Work Force
65. Driving Innovation in Organized Retailing: Key Practices for Enhancing Operational Efficiency and Customer Satisfaction
66. Determinants of Sustainable Entrepreneurial Intention among Higher Education Students
67. Empowered Finances: The Role of Financial Literacy in Shaping Women's Investment Behaviour in Suburban Bengaluru
68. An Empirical Study on Investors' Attitudes Toward Digital Currencies as a Viable Investment Avenue
69. Supply Chain Finance in Agriculture
70. The Impact of Gamification in Trading Apps on Retail Investor Behaviour
71. Evaluating the Impact of Bitcoin on Portfolio Performance Through Comparative Analysis of Traditional Portfolios and Diversified Portfolios with Hybrid
72. Chain of Digital Evidence: An Application of Ethereum Blockchain
73. Environmental Consciousness and Green Purchase Intentions: A Study of Indian University Campuses
74. Risk-Adjusted Performance of Equity and Gold in India using Fama-French Three-Factor Model
75. Impact of Macroeconomic Indicators on Stock Market Returns: A Panel Data Analysis
76. Green Marketing Strategies Of Fmcg Products Consumer Buying Behaviour In Hyderabad City
77. The Economic Psychology of Health Apps: Are Consumers Willing to Pay for Digital Wellness?
78. Encryption and Trust in E-Commerce: A Data-Driven Analysis of User Perception and Security
79. AI-Driven Pricing and Stock Replenishment Decisions
80. Sustainable Banking in India: An Empirical Study of ESG Scores and Financial Performance
81. The Impact of Brand and Website Colours on Trust, Engagement, and Purchase Intent in Digital Branding
82. Training and Development in Crowd Work : A Systematic Literature Review
83. Workplace Culture and Employee Perceptions in Xiaomi Corporation
84. Evaluating Financial and Technological Gaps Between Public and Private Sector Bank
85. Work-Life Balance as an HR Initiative: An Empirical Study on Employee Perceptions in the Indian IT Sector
86. Workplace Well-Being Programs as Drivers of Employee Engagement and Retention
87. Transforming Business Intelligence with Emerging Technologies in the IT Industry
88. Impact of Multi-Sensory Marketing on Consumer Purchase Decisions and Loyalty in Restaurants
89. Performance Evaluation of Large Cap Mutual Fund Schemes in India: An Empirical Study Using Risk-Return Measures
90. Post-Merger Performance Evaluation of Indian Banks: A Comparative Financial Analysis
91. Target Marketing and Product Design: An Empirical Study on Consumer Perceptions in the Indian Healthcare and Nutrition App Sector
92. Brand Personality and Its Important Role in Purchase Decisions
93. The Impact of the New Normal on Human Resource Procurement and Job Seeker Perceptions
94. An Empirical Investigation into the Relationship Between Microtransactions in Mobile Gaming and Financial discipline among Young Adults
95. Examining Investment Banks' Effectiveness in IPO Pricing and Post-IPO Market Performance
