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Full Description
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.
This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, EcoFusion Marketing offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.
Part of the Contemporary Management Practices series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.
Contents
Lists of figures. List of tables. List of contributors. Series Editors' Preface. Preface. Introduction. Eco Awareness 1. Electrifying the Future: Exploring the Compelling Reasons to Invest in Electric Vehicles 2. Greening the Indian Economy: Exploring the Scope and Relevance of Green Jobs for Sustainable Development 3. Effect of Green Marketing on Purchase Intention for Eco-Friendly Product: A Study on College Goers at Kolkata 4. Fostering Micro Identities via Ecological Marketing: A Paradigm Shift using Green Positioning and Promotion Strategies in Fast Fashion. 5. A Correlation Study between Consumer Motivation and Green Marketing Strategies in Driving Sustainable Consumption 6. Integration of Internal and Green Marketing for Brand Image Progression: A Paradigm Shift in Employee Retention as an HR Practice 7. Preferences of Green Bonds amongst Urban and Rural Population in Selected Regions of West Bengal Consumer Insights 8. Exploring Consumer Drivers of E-Commerce Adoption in Emerging Markets through fsQCA Analysis 9. Effect of Fashion Influencers on Gen Z Consumer's Attitude and Brand Loyalty 10. Examining the Influence of Augmented Reality on Customer Involvement and Buying Patterns 11. Critical Analysis of platform gig workers under unorganized workers social security act, 2008. 12. An In-Depth Convenience Analysis of the Satisfaction and Loyalty Paradigm among Semi-Urban Bank Customers 13. Patient Incivility experiences in healthcare systems- An exploratory study 14. Customized journeys, Enduring Loyalty: Revealing consumer preferences and creating success in the home fitness space Eco Sustainability 15. Cybersecurity and Resilience Through fsQCA: Pathways for Sustainable Risk Management Strategies 16. Digital and Social Media Marketing's Role in Sustainable Consumer Behavior: A Bibliometric Insights 17. Navigating the Shift: Exploring Sustainable Approaches to Data Tracking for Personalized Advertising in a Post-Cookie Landscape. 18. Exploring the Dynamics of Millet Consumption in Indian Households: A Mixed-Methods Study Across Nine Cities 19. Service Innovation & Sustainability in Healthcare in India. Index.
