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Full Description
The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models, organizations across sectors are compelled to rethink their strategies for growth, resilience, and sustainability. The convergence of innovation, artificial intelligence, big data, blockchain, and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book, "Navigating Digital Disruption - Strategies for Sustainable Business Management", is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights, aimed at offering a roadmap for managing digital trans□formation while ensuring sustainability.
Contents
1 Justice at work: the interplay between job satisfaction, fairness in distribution, procedural
justice, and work-life balance in influencing turnover intention
Shiva Ram Patnaik and Malabika Sahoo
2 Exploring the impact of talent management and recruitment strategies on AI adoption in
northern india: an empirical analysis
Tulasi Bej, Padmalita Routray and Ashok Kumar Dash
3 Leveraging AI in recruitment and talent management
Naincy Priyadarshini and Nargis Begum
4 An empirical vista: dynamics prompting impulsive purchases in indian structured retail
K. Chandrasekhar, Saumendra Das and Neha Gupta
5 Disruptive technology for financial inclusion: can rural women align with the changing
technology pattern?
Sujata Kerketta and Sanjeeb Kumar Dey
6 Adoption of digital payment platforms among gen z in odisha: a study on customer
satisfaction
Dusmant Kumar Sahoo, Shiva Ram Patnaik, B.C.M. Patnaik and Ipseeta Satpathy
7 Bridging the financial divide: the transformative power of digital payment systems in
fostering financial inclusion
Binita Nanda, Anita Pareek and Sita Marndi
8 Exploring the role of simulated learning on portfolio management: enhancing investment
decisions by addressing behavioural biases
Ruchi Kushwah, Kalyan Kumar Sahoo and Sheetal Jaldhari
9 The role of incubators in startup ecosystem: a bibliometric analysis
Kamesh Chivukula, Jyoti Ranjan Dash and Shahni Singh
10 Investigating the core elements impacting the integration of artificial intelligence in
digital marketing
Deepti Ranjan Sabat, Chinmaya Kumar Dash, Subash Chandra Nath,
Tapan Kumar Panda and Manas Ranjan Sabat
11 Developmental idiosyncratic deals: a review of present literature, recent trends and
applications
Biswa Prakash Jena, Lopamudra Mishra and Satavisha Mishra
12 Nifty price movement prediction using generative adversarial networks
Surjya Narayan Sahoo and Mamata Rath
13 AI-Powered insights into gen z's festive buying impulses
Jitendra Charan, Ankur Sharma, Nidhi Sharma, Nitin Girdharwal, Amit Sharma and
Lalit Singla
14 A bibliometric and contextual study of disruptive technology for sustainable insurance
business
Sanjeeb Kumar Dey, Bideharanjan Swain and Laxmidhar Das
15 Can the IS success model be applied to understand user retention in UPI app?
Ananta Prasad Nanda, Krishna Kumar Veluri and Dhananjay Beura
16 Digital divide in financial services : a study in odisha
Nirmala Chandra Pattnayak and Rashmita Sahoo
17 Managing cyber risks in the financial sector amid digitalization
Girija Nandini, Pramod Kumar Patjoshi, Tulika Singh, Mohanababu Chappa,
Ratidev Samal and Sanjukta Mohanty
18 The impact of digital technologies on change management processes: a systematic review
Parul Sharda, Ashutosh Kumar Jha and Kalyan Kumar Sahoo
19 The role of AI-powered tools in enhancing agility in stand-up training
Ansuman Jena and Isar Qureshi
20 From policy to practice: analyzing the impact of government expenditure on literacy rate
in india
Gazal Bhardwaj, Rajalaxmi Mohanty and Shahni Singh
21 AI-Powered predictive models for financial crisis forecasting: a meta-study using data
from past economic downturns
Rajani Agrawalla, Satwik Patnaik, Madhusmita Pattanaik, Deepti Mishra and
Ajit Kumar Sabat
22 Identifying critical competencies for it professionals in the digital age
Nihar Ranjan Mahapatra, M A Rasheed and Sasmita Nayak
23 Unveiling genz engagement in m-banking: the moderating role of perceived trust in
perceived transparency, perceived reward, and technological readiness
Sagarika Mohanty, Lingam Naveen and Aishwarya Mohanty
24 Corporate social responsibility spending in india by public sector undertakings and
private companies
Hitesh Goyal, Prabhuram Tripathy and Chinmay Kumar Dash
25 Leveraging digital tools for employee engagement and well-being in remote working teams
Susmita Parija, Saismita Das and Chandrasekhar Dora
26 Digital disruption and marketing strategies in the smart household device industry
Madhumita Addy, Mohammod Abdula Rasheed and Rabinarayan Patnaik
27 AI-Driven insights and success factors for fintech adoption among street vendors and
hawkers in odisha's informal economy
Swachha Sisir Das, Sasmita Mishra and Zefree Lazarus Mayaluri
28 Evaluating india's government e-marketplace: insights from the delone and mclean
framework
Rajashree Pradhan, Brajaballav Kar and Latifur Rahman
29 Perception of commerce graduates of odisha on forensic accounting and investigation
standards
Manoswini Panda, Protik Roy, Rashmi Rekha Jena and Debabrata Sharma
30 Impact of IT committee facets on financial performance of indian private sector banks
Debabrata Sharma, Anamika Kumari, Pradipta Banerjee and Sanjeeb Kumar Dey
31 Exploring the role of social media influencers in automotive consumer purchase
intentions
Aishwarya Mohanty, Lingam Naveen and Sagarika Mohanty
32 Behavioural intention to embrace fintech: a study of private sector bank employees'
attitudes and perceptions in bhubaneswar
Sudeshna Dutta, Shahni Singh, Prajna Mohapatra, Bonita Mitra and Ankita Agarwal
33 Artificial intelligence in sustainable products: exploring research trends through
bibliometric analysis
Sushruti Panda, Lopamudra Mishra and Shahni Singh
34 Integrating mutual funds into sustainable finance: strategic investment approaches in
the digital age
Jyoti Ranjan Jena, Manoj Kumar Sahoo, Saroj Kanta Biswal and Mihir Ranjan Nayak
35 Leveraging digital twin technology for enhanced supply chain performance: insights
and applications in social commerce
Jyotisman Das Mohapatra, Pallabi Mishra and Debashis Mishra
36 Artificial intelligence and its effect on the efficiency & sustainability of the banking
sector in india
Dwaraka Nath Mohapatra, Alaka Samantaray and Chinmay Kumar Rout
37 Digitization of multiple supply chain network design for smart identification of
preservation lapses with the support of AI & ML: a study of sustainable business
management
Kailash Chandra Nayak and Bhabani Sankar Ratha
38 Can organisational prestige be a faculty retention anchor? a study on management
institutions in india
Abhipsa Mishra, Bijaya Kumar Sundaray, Soumya Mohapatra, Dhyanadipta Panda
and Abhijit Mohanty
39 Motivation and effect of using social media for personal finance among young adults in
odisha
Rakesh Sharma, Gnyana Ranjan Bal and Priyabrata Panda
40 "Redefining mobile payments" empowered by immutable ledger technology
Pronita Bej and Prakash Chandra Swain
41 The future of design thinking: integrating artificial intelligence for success
Annjaan Daash and Smaranika Dash
42 Determinants of adoption and usage of UPI platforms: a comparative analysis
Ajitav Acharya, Lingam Naveen, Debabrata Sharma, Abhipsa Mishra and
Rupambika Pattanaik
43 Optimizing Economic Order Quantity (EOQ) for perishable products with iso-elastic
demand and linear deterioration using preservation technology and supply chain
visibility through digital tools
Chandan Kumar Sahoo, Kailash Chandra Paul, Ratikantadas Adhikari, Surendra Kumar
and Shiva Ram Patnaik
44 Impact of CSR spendings on rural development projects in maharashtra and gujarat
Girish Saive, Prabhuram Tripathy and Chinmay Kumar Dash
45 Consumer's attitude towards shopping mall: reference to balasore city
Sk Sabir Mohammad and Sasmita Mohapatra
46 A comparative study of NFTs and FTs: understanding their place in the future of
investment
Astha Agarwal
47 A study on the impact of multichannel marketing strategies on business growth
Amarendra Bhuyan, AnnadaSankar Dash and Ankita Rath
48 Challenges leading to the reluctance of marginal entrepreneurs to adopt mobile payment
Piali Haldar
49 Assessing the impact of cultural values on advertising ethics for sustainable business in
india: a comparative study of urban and rural indian consumers
Meena Nayak, Saumenrda Das and Srikanta Patnaik
50 Augmented engagement: a multidimensional model for AR integration in higher
education
Lingam Naveen, Ajitav Acharya, Debabrata Sharma, Rupambika Pattanaik and
Ajit Kumar Mishra
51 Sustainable practices for india's marine heritage: legal perspectives in a blue economy
Rajalaxmi Mohanty and Sanjaya Kumar Lenka
52 Value exploration, brand equity, and sustainable tourism: a conceptual framework and
empirical validation
Dwipanita Mishra, Saumenrda Das and Rabinarayan Patnaik
53 Harnessing predictive analytics for optimizing sustainable development goal-focused
investments: a comprehensive study of AI-driven strategies and their impact on
socioeconomic and environmental outcomes
CMA CS Ajit Kumar Sabat, Debadeepti Jagaty, Rajani Agrawalla, Rupsa Mahapatra,
Chinmaya Kumar Dash and Ratidev Samal
54 Environmental, social, and governance disclosure and corporate financial performance:
an insight from NIFTY 50 companies
Jyotisankar Mishra, Antarjyami Sahu, Annada Sankar Dash and Pruthiranjan Dwibedi
55 ESG and financial resilience: an analysis of indian public and private banks
Rasmirekha Sahoo, Aditya Prasad Sahoo and Kishore Kumar Das
56 Enhancing customer experience through digital connectivity: assessment of rural
healthcare services
Rahul K Khandelwal, Dhananjay Bapat, Ravindra Gawali, Mihir Ranjan Nayak and
Rashmi Ranjan Panigrahi
57 Impact of fintech adoption on competitiveness and performance of banks in india
Charu Saxena, Bhanupriya Khatri and Girija Nandini
58 HR analytics & inclusive growth: driving sustainable development for generation z and
beyond
Nihar Ranjan Agasti, Swati Swetalin Martha and Isita Mohanty
59 A study on leveraging Fin-Tech to improve the flow of capital in mutual funds
Sabnoor Khatoon and Soumyalin Santy
