Full Description
This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.
Contents
Acknowledgements, Chapter One Through the Nexus of Bodies and Things: Introduction Chapter Two Mediated Knowledge: Methodology Chapter Three Bodily Fantasy: Embodied Spectatorship and Object Intervention Chapter Four Sensory Linkage: The Politics of Genre Film Making Chapter Five Intimacy: Internet Marketing as Collaborative Production Chapter Six Indeterminacy: Control and the (Un)productive Body Chapter Seven Mediation and Connections in a Precarious Age: Conclusion, Bibliography, Index, Notes.
