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Full Description
This textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape investor behaviour and market outcomes. Designed to serve as a comprehensive resource, it integrates foundational concepts and advanced applications, ensuring utility for financial practitioners, academicians, and students alike.
This book will be essential for understanding the psychological underpinnings of financial behaviour and leverage this knowledge to advance personal and professional objectives in finance. The integration of behaviour tests and experiments further enhances its utility, enabling practitioners to identify and address behavioural biases systematically. It fills a critical gap in existing literature, which often prioritizes perspectives rooted in developed economies. It aims to place behavioural finance within the context of these markets and offers insights that are both domestically relevant and globally informed.
Written in a lucid yet academically robust manner, the book ensures accessibility without compromising the depth of analysis, making it suitable for both novice learners and experienced scholars. It would be useful as a core text for undergraduate and postgraduate students of Management, Commerce and Economics.
Contents
Part I: Behavioural Finance: Foundations and Key Concepts 1. History of Behavioural Finance 2. Foundations 1: Traditional Finance Theories 3. Foundations 2: Behavioural Finance Theories 4. Neurofinance Part II: Behavioural Biases 5. Introduction to Behavioural Biases 6. Heuristic Driven Biases Illustrated 7. Frame Dependent Biases Illustrated Part III: Market Forces 8. Market Inefficiency 9. Investment Strategies: Meanings and Types Part IV: Emotional and social forces 10. Emotional finance 11. Social influences and Moods Part V: Institutional investors' behaviour 12. Behavioural biases of institutional investors - Theoretical underpinnings 13. Demystifying behavioural biases of portfolio managers, financial analysts, financial planners and advisors Part VI: Practical Applications of Behavioural Finance 14. Behavioural corporate finance 15. The psychology and mechanism of financial planning Part VII: The Way Forward 16. Experimental Finance 17. Future direction



