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Full Description
Screen Encounters with Britain explores how global streaming platforms are reshaping viewing patterns and audience encounters, using the circulation, consumption and reception of British films and TV shows in European markets as a case study.
Focusing on young audiences in Denmark, Germany, Italy and the Netherlands, the book provides original audience insights drawing on a wide range of methods, including a survey, digital diaries and interviews and offers a critical perspective on the evolving nature of young audiences' engagement with longform screen content. The evidence presented points towards re-asserted Anglo-American dominance, driven by the power of large US-owned platforms and English as the language of advantage. Building on these findings, the book challenges established theory around the 'home advantage' of domestic media and rethinks linguistic and cultural proximity.
This volume will appeal to scholars and students researching transnational media, audience studies, screen production studies, media industries and youth studies. More broadly, the book will be of interest to scholars and students of the political economy of the media within the social sciences and humanities.
Contents
1. Screen Encounters with Britain: Setting the scene; 2. Markets matter: Cultural, industry and viewing contexts; 3. Availability, prominence and discovery of British content; 4. What appeals to young audiences in Europe about British screen content? 5. The impact of global streaming on national broadcasters and domestic content; 6. The wider impact of British film and television: A case of soft power? 7. Conclusion
