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Full Description
This book expands knowledge of the rhetorical levers at play in the use of narratives in political discourse, whether through "traditional" speeches or digital communication.
By providing a clear methodology that applies to both communication styles, through a systematic, critical and multimodal perspective, the book explains why decoding narratives in political discourse is relevant, particularly in a democratic context where non-coercive persuasion is a pre-requisite of political communication. Drawing from the works of recognised scholars in the fields of narratology and multimodality, with illustrated examples and detailed case studies from the democratic Western world, it highlights the relevance of digital communication and multimodality to fully comprehend modern political communication.
This book will be of key interest to scholars and students of political communication, discourse studies, linguistics, and more broadly to those who analyse and decipher political messages, political science, communication studies, and sociology.
Contents
1. Introduction Part 1: Theoretical Framework 2. Political communication and the expression of power 3. The narrative format in (digital) political communication 4. Multimodal critical narrative analysis Part 2: Methodology 5. Analysing narratives critically in (digital) political discourse: A multimodal methodology Part 3: Case Studies 6. Introduction to the Case Studies Part 3.1: Political narratives 7. Keir Starmer's political narratives ahead of the 2024 general election: Reconnection through "stability and moderation" 8. The evening Donald J. Trump blitzkrieged Truth Social 9. JD Vance's Facebook narratives during the 2024 US presidential election 10. Religiosity at the service of party rebranding: The use of "family narratives" by opposition leaders in the United Kingdom Part 3.2: Narratives in times of crisis 11. A multimodal critical narrative analysis of Emmanuel Macron's addresses to the nation 12. British Conservative leaders' narratives: From crisis to crisis without loss of enthusiasm Part 3.3: Strategic narratives 13. How Georges W. Bush narrativized the War in Iraq 14. How Barack Obama narrativized his new Grand Strategy 15. How Vice-President Kamala Harris established a strong ethos at the annual Munich Security Conference Part 3.4: Political ideologies and worldviews 16. Tory leaders' populist narratives: From Brexit to the culture wars 17. A multimodal critical narrative analysis of a potential "Brexit conspiracy" 18. Conclusion
