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Full Description
In a world of increasingly fierce business competition, this book offers a unique perspective about the world of the little known but greatly important influences on society: trade associations.
Trade associations contribute to shaping legislation, public opinion and consequently the way the world moves. This groundbreaking book is the first to look deeply at the role of trade associations and also the proven best practices to effectively run such complex organisations. Gathering the experiences of dozens of international leaders, this practical guide provides fascinating insights into how to lead and manage trade associations, where competing business organisations gather under one roof. It reveals how to build consensus amongst competing corporations, how to define and measure success, and how to most adequately use resources such as technology, people and funding to make trade associations thrive.
Written in an engaging, accessible style, this book combines real-world case studies with actionable frameworks, making it an essential resource for Trade Association leaders and board members, C-suite executives, industry strategists and policy makers.
Contents
Foreword, 1. Introduction, 2. Types of associations - A tale of important nuances, 3. Dos - The nine virtues of a trade association, 4. Governance - The referee we all need, 5. Strategy - Look far and change your look, 6. Leadership - Inspiring or expiring, 7. Building consensus - The small art that can make a huge difference, 8. Communication - The magic of listening and understanding, 9. Technology - And the size of your handbag, 10. Finances - Money is not important but if you show it to me..., 11. People - Yes, people. Always, people, 12. Measuring success - Yes, it can (and should) be done, 13. Communicating success - Remember to brag, 14. Tips - Random and useful, 15. Last word - A word of love
