Full Description
First published in 1988, The World Newspaper Industry surveys the state of the world newspaper industry in the twentieth century. It examines the changing patterns of demand and supply and reviews recent and future changes. It surveys the industry throughout the world, both in countries like Britain where there is a centralised national press and countries like the USA and Australia where the press is more provincial in its organisation. It contrasts newspapers in the free world with those in the Communist bloc and in the developing world and discusses the competition from other media. The author shows that the newspaper industry generally continues to be profitable. This book will be a valuable resource for anyone interested in the historical and economic aspects of the newspaper industry.
Contents
1. Introduction 2. Basic Conditions of the Newspaper Industry 3. Structure and Conduct 4. United States 5. United Kingdom 6. Europe 7. Japan 8. Canada and Australia 9. Communist World 10. Third World Countries 11. Conclusion
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- 新世紀の企業マネジメント