Full Description
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world. It is based on empirical evidence collected from various Portuguese higher education institutions and a robust theoretical framework that integrates critical, dialogical, and intersectional perspectives to present an innovative pedagogical model that combines academic and scientific rigor, community involvement, and social responsibility.
By articulating theory, methodology, and practice, the book offers an original contribution to the renewal of Public Relations (PR) pedagogies, with a focus on IPR, demonstrating that inclusion, when sustained by creativity, art, and equity, is an essential vector of innovation, institutional reputation, and social transformation. By embedding these values into PR curricula and pedagogy, we can ensure that future PR professionals are not only skilled communicators but also advocates for social justice, diversity, and creative innovation. The book concludes with ten lessons for teaching inclusive PR, combining theory and practice for real-world application.
This unique book will be a valuable resource for academics across public relations and communication studies.
Contents
Introduction Part I Theoretical framework 1 Teaching inclusive public relations (IPR) 2 From DEI to DEIB in inclusive public relations 3 Creativity as a driver of IPR 4 Art in the epistemology of IPR Part II Prototypes for inclusive teaching in IPR 5. Prototyping inclusion Part III Ten lessons 6 The structure of teaching IPR Conclusions
