Full Description
Originally published in 1939, British Book Trade Organisation: A Report on the Work of the Joint Committee is a twelve-year study of the methods of book sales in Britain. The Joint Committee issued three reports, which were summarised here along with the Committee's Recommendations, and an indication of the kind if action that had since resulted. A crucial factor in the push for further reforms that followed, today this title can be read in its historical context.
Contents
Introduction by Stanley Unwin. The Reports and Recommendations of the Joint Committee. Section A: Getting Orders 1. Publicity 2. Cost of Publicity 3. Publishers' and Booksellers' Activities Section B: Filling Orders, or Distribution 1. Channels of Distribution 2. Distribution from Producer to Retailer 3. Distribution from Retailer to Public Section C: Trade Organisation and Practices 1. The Training of Staffs by Lectures and Classes 2. Trade Tools 3. Trade Practices - Production 4. Trade Practices - Distribution 5. Colonial Editions 6. Personal Contact. Appendix. Index.
