Research Methods for Business and Management : A Practical Guide to SPSS, Process Macro, Atlas.ti, and AMOS

個数：

予約

Research Methods for Business and Management : A Practical Guide to SPSS, Process Macro, Atlas.ti, and AMOS

Gürbüz, Sait/ Ding, Ning/ Bakker, Arnold

ウェブストア価格 ¥39,859（本体¥36,236）
Routledge（2026/03発売）
外貨定価 US$ 190.00
ポイント 362pt

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製本 Hardcover:ハードカバー版／ページ数 366 p.
言語 ENG
商品コード 9781041110446

Full Description

Research Methods for Business and Management offers a comprehensive and practical guide to business and management research, combining theoretical foundations with step-by-step, hands-on instruction.

It covers the full research process—from design to advanced data analysis—while integrating widely used software tools such as IBM SPSS, Process Macro, AMOS, and Atlas.ti to support both academic and applied research. Designed to bridge theory and practice, the book guides readers through formulating research problems, designing studies, and analyzing qualitative and quantitative data. It features dedicated chapters on advanced techniques such as mediation, moderation, factor analysis, and structural equation modeling. Ethical guidance on the use of generative AI is also included. Each chapter offers clear learning outcomes, real-world examples, practical exercises, and access to datasets and instructor resources via a companion website.

Ideal for bachelor's, master's, and doctoral students in business, management, and related fields, the book also serves as a valuable resource for instructors and early-career researchers. Its applied approach makes it especially useful for those seeking to enhance their research design and data analysis skills.

Preface and How to Use this Book; 1. Foundations of Business and Management Research 2. Formulating the Research Problem and Conducting a Literature Review 3. Understanding Theory, Crafting a Conceptual Model, and Writing a Research Proposal 4. Understanding and Selecting Research Designs 5. Selecting Samples and Considering Ethics 6. Operationalizing Concepts, Assessing Reliability and Validity 7. Collecting Data: Sources and Techniques 8. Analyzing Qualitative Data Using Atlas.ti 9. Quantitative Data Analysis Basics and Introduction to SPSS 10. Exploring Group Differences Using SPSS 11. Exploring Relationships Using IBM SPSS 12. Testing Mediation and Moderation Using Process Macro 13. Identifying Underlying Factors via Exploratory Factor Analysis 14. Structural Equation Modeling Using AMOS 15. Writing, Presenting, and Publishing your Research Project; Appendix 1. Interview Guide: Exploring Effective Digital Marketing Strategies for the Danish Market Entry; Appendix 2. Example of Interview Transcript for Chapter 8