Full Description
Focusing on the convergence of popular culture and digital platforms in the East Asian context, this book delves into the increasing role of East Asia, not only as the largest cultural market but also as one of the most rapidly developing cultural industries in the global platform economy.
Through the analytical framework of the platformization of cultural industries, this volume theoretically and empirically explores how East Asian popular culture and digital platforms have been intertwined and evolved. Analysing how East Asian media narratives, industries, and audiences are integrated into digital platformization, the book contributes to an enhanced and timely understanding of transnational cultural flows in platform-driven media landscapes of the early 21st century.
The comprehensive and significant analyses of the dynamic changes and persistent features of East Asian cultural convergence within the broader ebb and flow of global modernity will make this book an ideal selection for students and researchers of media studies, cultural studies, digital media, Korean studies, Chinese Studies, Japanese studies, East Asian studies, sociology, anthropology, and globalization studies.
Contents
1. Introduction: East Asian Media and Cultural Sphere
Part I. Digital Platforms and Global Experiences in The Korean Wave
2. Platformization of Distribution Networks in the Post-COVID-19 Era
3. Imaginaries of the Global: Netflix and Disney+ in Korea
4. Intertextuality and Coherence: Changes and Continuities in Korean Thrillers Dramas in the Age of Digital Platforms
5. Changes and Continuities in the Korean Coming-of-Age Drama Genre in the Era of Netflix: A Case Study of Hierarchy and The Heirs
6. Global OTT Platforms and the Transformation of K-Drama Production: A Critical Political Economy Perspective
Part II. Sinospaces of Digital Platforms
7. Narratives as Platforms
8. Hong Kong's Re-appearance in Online Photo-Sharing Platforms after the Bubble Burst
9. The Order of Restriction on Hallyu in China in the Age of Digital Platforms
10. Producing Popularity: Data Fandom, Platform Economy, and Chinese Neoliberal Governance
Part III. 3 Japanese Streaming and Gaming Experiences in the Global Context
11. Japan's TVer and the Construction of Blended Digital Temporalities
12. Diffusions and Walls: Comparing Branding Approaches in Gaming between Multimedia Streaming Services
13. Policing Women's Sexualities: Adult Games and Nintendo's e-Shop
14. Toward Trans-Asian Digital Platform Studies
Index
