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Full Description
Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management, to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include; multiple choice questions, extended essay questions and learning objectives in each chapter.
Case studies from a range of global industries are incorporated, including shipping, car manufacturing, and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management, and procurement.
Contents
1. Marketing and Supply Chain Management Challenges 2. Introduction to Marketing and Supply Chain Management 3. Marketing and Supply Chain Management Co-existence in Today's Market Arena 4. Identifying the Challenges and Trends of Marketing and Supply Chain Management 5. Integrated Framework of Marketing and Supply Chain Management 6. A Systemic Approach to Distribution Channels 7. A Holistic Approach to Handling Demand 8. Procurement from a Marketing and Supply Chain Management Point of View 9. Typical Approaches of Marketing and Supply Chain Management Synergies 10. Technologies of Marketing and Supply Chain Management Synergies 11. Supply Chain Management in the Case of Services Marketing 12. Value Chain Management in Specific Sectors 13. Good Ideas and Practices for Sustainable Service Supply Chain Management 14. Digital Transformation in Supply Chain Management 15. Digitalization, Traceability and Sentiment Analysis: a Paradigm Shift in Supply Chain Management
