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Full Description
Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship.
As organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data-driven intelligence with human-centered emotional insight. This book presents cutting-edge research and practical frameworks that reveal how entrepreneurs and marketers can harness AI-powered tools, emotionally intelligent strategies, and innovative digital models to drive sustainable business growth across borders.
Key topics include:
Empowered and data-driven decision-making in global markets
Emotional intelligence as a driver of entrepreneurial success
AI-powered marketing strategies and analytics
Cross-cultural consumer behavior and engagement
AI transformation in finance, influencer marketing, and sports branding
Emotionally intelligent chatbots and human-AI collaboration
Ethical, governance, and trust considerations in AI adoption
Edited by a distinguished international panel of experts, this book is an essential resource for scholars, practitioners, and advanced students seeking to understand the intersection of technology, emotion, and entrepreneurship in the modern global economy.
This book is particularly valuable for:
Marketing and entrepreneurship researchers
MBA and postgraduate students
Business leaders and startup founders
Digital strategists and innovation managers
Policymakers and AI governance professionals
Together, these contributions decode the complex interplay between intelligence, emotion, and innovation offering a roadmap for entrepreneurial success in the era of intelligent global marketing.
Contents
Chapter 1 Introduction to Empowered Decision Making Chapter 2 Understanding Emotional Intelligence Chapter 3 Navigating Challenges in Global Marketing Chapter 4 Consumer Mind Across Borders: A Global Analysis Chapter 5 Reviewing the Role of Artificial Intelligence in Modern Business Chapter 6 Transforming Entrepreneurship Through Artificial Intelligence: Opportunities, Challenges, and the Road Ahead Chapter 7 The Rise of the AI-Powered Marketer: Redefining Global Strategy with Intelligence and Empathy Chapter 8 Data-Driven Marketing Strategies Chapter 9 The AI Gold Rush: Transforming Finance Across the Globe and in India Chapter 10 Unveiling Emotional Intelligence: The Key to Entrepreneurial Success in a Tech-Driven Global Market Chapter 11 Role of Artificial Intelligence and Emotional Intelligence for Entrepreneurial Success Chapter 12 Integrating AI with Emotional Development: Enhancing Entrepreneurial Performance through AI Enabled Mindfulness Intervention Chapter 13 Designing Emotionally Intelligent Chatbots for Entrepreneurial Decision-Making: An Interdisciplinary Framework Integrating AI and Psychological Theories Chapter 14 Virtual Influencers vs. Human Influencer: Who Engages the Consumer Better? Chapter 15 Strategies for AI-Powered Influencer Marketing in Shaping the Future of Social Media Marketing in Industry 6.0. Chapter 16 Emotion-Driven Fan Engagement in Global Sports Marketing: Leveraging AI and Emotional Intelligence for Entrepreneurial Advantage
