Exploring Internal Communication : Towards Dialogue in the Workplace （5TH）

個数：

予約

Exploring Internal Communication : Towards Dialogue in the Workplace （5TH）

Ruck, Kevin/ Flegg, Martin

ウェブストア価格 ¥9,438（本体¥8,580）
Routledge（2026/03発売）
外貨定価 US$ 44.99
ポイント 85pt

現在予約受付中です。出版後の入荷・発送となります。
（重要：表示されている発売日は予定となり、発売が延期、中止、生産限定品で商品確保ができないなどの理由により、ご注文をお取消しさせていただく場合がございます。予めご了承ください。）

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Paperback:紙装版/ペーパーバック版／ページ数 234 p.
言語 ENG
商品コード 9781041069997

Full Description

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working, and the greater emphasis on inclusive workplaces.

The book takes readers from applied theory and principles through to practical steps, such as employee segmentation and content and channel management, culminating in effective planning and professional practice. It emphasises the strategic importance of internal communication for organisations and broadly 'what' it can be used for - making the point that not all organisations are the same or have the same attitudes towards, and expectations of, internal communication. With updated and new chapters, the book looks at the evolving organisation and employee relationship in the light of developments in Environmental, Social, and Corporate Governance (ESG), ethical internal communication, leadership listening, and the expanding role of Artificial Intelligence and digital communication

Enriched with models and authors tips, this book is an indispensable tool for internal communication practitioners, HR managers and organisational leaders who are interested in developing a more strategic approach to practice. It is also a valuable text for practitioners studying for a professional communication qualification.

PART I: PRINCIPLES, FRAMEWORKS AND MODELS 1. Culture, Purpose, Values and Strategy 2. The Employee-Organisation Relationship 3. Engagement, Alignment and Performance 4. Leadership Communication 5. Effective and Ethical Practice 6. Change and Internal Crisis Communication PART II: EVIDENCE-BASED PLANNING 7. Planning, Measurement and Evaluation 8. Artificial Intelligence, Data Analysis and Insight Generation 9. Employee Segmentation and Prioritisation PART III: PUTTING PLANS INTO PRACTICE 10. Making Content Work 11. Employee Voice, Listening and Responding 12. Channel Management 13. Implementing the Plan PART IV: THE INTERNAL COMMUNICATION ROLE - PAST, PRESENT AND FUTURE 14. The Internal Communication Role and Professionalisation