Full Description
This book challenges common assumptions about cultural differences between China and the West, especially in how people think, choose, and behave as consumers. Drawing on her experience across both cultures, the author questions ideas like China being collectivist and the West being individualist. The book looks at how cultural values influence the way people interact with recommendation systems and make decisions online. Blending research with perspective, it offers a grounded take on how technology, culture, and consumer behavior intersect in today's global marketplace.
