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Full Description
We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful?
The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel brands in the world? Ever wondered how McDonald's convinced a sceptical British public to eat hamburgers? Or how Hall's cough drops became the highest-selling sweet in the world? Are you curious as to what really constitutes the secret recipe of Dr Pepper or Lea & Perrins Worcestershire sauce?
This book breaks new ground by combining depth with readability, and uncovers previously forgotten facts. At its heart, this is a story about people: brilliant individuals who defied the odds to succeed, and introduced products that have ultimately improved peoples' lives.
The book covers history from the 18th century with the foundation of the Schweppes, Crosse & Blackwell and Gordon's gin businesses, right up to the present day with modern brands including Greggs and Costa Coffee.
If you want to delve beyond the official company histories and learn the truth, to be entertained, educated, amazed and engaged, then this is the book for you!
