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Full Description
Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?
Hackley describes how business and management as an area of academic interest rose from a relatively minor and focused area of study to become an essential driver of the UK's academic development. But... How do you Teach Business? observes the implications of the discipline's rapid spread, from the expansion of the university sector as a whole, to the economic implications on academic, regional and national levels, and investigates how the subject should be taught. Ultimately, Hackley draws much needed attention to the liberal arts approach to business education for both students and executives.
This book is beneficial to academics and lecturers of business and management, marketing and education. Managers and trainers seeking insight into the history of business education will also find it to be a fascinating read.
Contents
Contents:
Preface
1 But...How do you Teach, Business?
2 The Contested Rise of BusMan In UK Universities
3 Cultural Contradictions Around Universities and BusMan in the UK
4 BusMan Education: the Product, and the Brand
5 Hang on a Minute- Are We the Baddies?
6 What is a "Top" School? Measuring and Ranking Research, Teaching Quality and Impact
7 Does Research Make BusMan Teaching, Better?
8 So, How do you Teach...Business?
Index
