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Full Description
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
This timely book explores how the twin transitions of digitalisation and sustainability are reshaping tourism in an era of global environmental, economic, and political uncertainty. It questions whether technology alone can make tourism truly sustainable or if deeper structural changes are needed.
Bringing together a diverse range of perspectives on the topic, the book examines the role of digital tools in enhancing efficiency and improving tourist experiences, and raises concerns about monopolisation, environmental impact, and social inequalities. Chapters explore how sustainability efforts in tourism must balance economic growth with ecological responsibility and fair distribution of benefits. Using a breadth of real-world examples, the book demonstrates how destinations, businesses, and communities can use digital innovation to create more inclusive and resilient tourism models. Ultimately, the book argues for the integration of governance, stakeholder collaboration, and long-term planning to ensure tourism positively contributes to people, places, and the planet.
Presenting an in-depth assessment of this interdisciplinary field, this Research Agenda is an invigorating read for tourism, hospitality and business scholars, particularly those focusing on the environment and social sustainability.
Contents
Contents
PART I INTRODUCTION
1 Introduction to sustainable and digital transitions in tourism 3
L�l�u�ís� �G�a�r�a�y�-�T�a�m�a�j�ón�,� �J�o�a�n� �T�o�r�r�e�n�t�-�S�e�l�l�e�n�s�
PART II DESTINATION MARKETING AND ACCESSIBILITY
2 Positioning Greek Islands as sustainable destinations: A proposal of digital marketing strategy for Elafonisos, Greece 27
A�l�e�x�a�n�d�e�r� �B�a�l�z�a�n�,� �A�n�a� �I�s�a�b�e�l� �J�i�m�én�e�z�-�Z�a�r�c�o�,� �J�o�a�n� �M�i�q�u�e�l� �G�o�m�i�s�-�L�óp�e�z�,� �G�e�o�r�g�i�a� �Z�u�o�n�i�
3 COVID-19 and the influence of perceived risk on families of children with disabilities' intention to travel 45
M�ón�i�c�a� �C�e�r�d�a�n�-�C�h�i�s�c�a�n�o�,� �A�n�a� �I�s�a�b�e�l� �J�i�m�én�e�z�-�Z�a�r�c�o�,� �A�l�i�c�i�a� �I�z�q�u�i�e�r�d�o�-�Y�u�s�t�a�,� �J�o�a�n� �T�o�r�r�e�n�t�-�S�e�l�l�e�n�s�
4 Tourism digital demarketing in global sustainability policies and strategies 63
J�o�a�n� �M�i�q�u�e�l� �G�o�m�i�s�-�L�óp�e�z�,� �A�n�a� �I�s�a�b�e�l� �J�i�m�én�e�z�-�Z�a�r�c�o�
PART III TRANSPORT AND ACCOMMODATION
5 Aviation and climate change: A tale of two separate literature pathways 77
H�e�l�e�n�a� �P�a�t�i�ño�-�A�r�t�a�z�a�,� �P�e�r�e� �S�u�a�u�-�S�a�n�c�h�e�z�
6 Does sustainability matter? A comparative analysis of motivations for using rental and exchange short-term accommodation platforms 95
J�u�d�i�t� �B�a�r�r�u�l�l�a�s�-�B�o�n�e�t�,�S�o�l�e�d�a�d� �M�o�r�a�l�e�s�-�P�ér�e�z�,� �E�l�e�n�i� �P�a�p�a�o�i�k�o�n�o�m�o�u�
7 Challenging Airbnb 'from within': A study of hosts' individual and collective strategies 113
M�a�a�r�t�j�e� �R�o�e�l�o�f�s�e�n�,� �M�a�r� �A�l�s�i�n�a�-�F�o�l�c�h�
PART IV RESOURCES AND EVENTS
8 Strategies for the digital transformation of tourism heritage: A sustainability approach 131
F�r�a�n�c�e�s�c� �G�o�n�z�ál�e�z�-�R�e�v�e�r�t�é �
9 Weaving threads across the territory: Digitalization of rural museums in Galicia and their social impacts 147
M�a�r�ía� �d�e� �l�o�s� �Án�g�e�l�e�s� �P�a�z�o�s�-�R�o�d�r�íg�u�e�z�,� �M�a�r�ía� �E�l�v�i�r�a� �L�e�z�c�a�n�o�-�G�o�n�z�ál�e�z�,� �L�l�u�ís� �G�a�r�a�y�-�T�a�m�a�j�ón�
10 Sustainability as a branding tool: A comparative analysis of music festivals' social media narratives 163
E�l�s�a� �S�o�r�o�
PART V INNOVATION AND EMPLOYMENT
11 The role of innovation in the elimination of digital gaps as a way to improve social justice in the tourism sector 183
A�d�r�i�án� �M�ás�-�F�e�r�r�a�n�d�o�;� �J�e�s�ús� �N�a�v�a�r�r�o�-�N�a�v�a�r�r�o�;� �A�l�e�x�a�n�d�r�e� �P�e�r�e�t�ó-�R�o�v�i�r�a�;� �C�l�a�u�d�i�a� �B�r�i�t�o�-�R�i�b�e�i�r�o� �D�e� �A�l�m�e�i�d�a�
12 Digitalization in the tourism sector: The adaptation of innovation and convergence issues 201
A�i�m�ée� �T�o�r�r�e�s�-�P�e�n�a�l�v�a�;� �L�u�i�s� �M�o�r�e�n�o�-�I�z�q�u�i�e�r�d�o�;� �A�n�a� �R�a�m�ón�-�R�o�d�r�íg�u�e�z�
13 Rural coworking in Spain: Challenges and opportunities for sustainable development 223
C�a�r�l�e�s� �M�én�d�e�z�-�O�r�t�e�g�a�
