Strategy and Business Models in the Digital Age

Parmentier, Guy/ Gandia, Romain

Edward Elgar Publishing Ltd（2025/01発売）

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製本 Hardcover:ハードカバー版／ページ数 250 p.
言語 ENG
商品コード 9781035344079
DDC分類 658.4012

Full Description

This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.

Strategy and Business Models in the Digital Age argues throughout that, in order to meet the challenges of this new industrial revolution 4.0, strategic management needs to be profoundly renewed through the integrating the logic of business models, platforms, multi-sided architecture and openness. The authors explore the evolution of strategic thinking from classical models to the latest conceptual research, and illustrate key concepts through industry case studies, such as the approaches used by Amazon and Airbnb. Overall, this book repositions value logic at the heart of strategic business design and proposes a set of actions, principles and practices for designing new business models and digital strategies in this new era.

This is an invaluable resource for students and academics within the fields of digital technologies and AI, organisational innovation, strategic management and sustainability. It will also appeal to managers and strategy professionals, who will find it beneficial in understanding the challenges and strategic consequences of digital transformation.

Contents
Foreword by Benoît Demil
Acknowledgements
Introduction: business model as a framework for rethinking
strategy in the digital age
1 Business model and value logic
2 Business model and strategic management
3 Architectures and types of digital business model
4 Digital technologies and strategic transformation
5 Opening mechanism and business model
6 New generic digital strategies
7 Designing digital business models
8 Business model innovation
9 Business model management
10 New strategic challenges in the digital age
Conclusion: a mindfulness strategy
Glossary
Index