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Full Description
This fourth edition of a bestselling textbook expertly unravels the central paradoxes every entrepreneur must face. Written in a comprehensive and engaging style, it combines essential theories with real-world examples, making complex concepts accessible and relatable. It includes case studies crafted by world-renowned experts, offering fresh insights into the more nuanced aspects of entrepreneurship.
Key benefits include:
A broad overview of entrepreneurship from a theoretical and practical perspective
Opportunities for student involvement through theory, paradoxes, actions and exercises
New content exploring diverse types of external crises and how they shape the world of entrepreneurship
Learning essential crisis strategies and actions that entrepreneurs can use not only to survive but to thrive in the face of adversity
Entrepreneurship in Theory and Practice is designed for all students with or without prior entrepreneurship education. It is ideal for introductory courses in entrepreneurship but is also highly valuable for advanced students seeking to deepen their understanding of entrepreneurial opportunities, processes and contexts. This latest edition will furthermore prove immensely beneficial for aspiring entrepreneurs, intrapreneurs, startup mentors, entrepreneurship advisors, and educators at universities, colleges, and business schools, who are currently face-to-face with a world full of multiple crises.
Contents
Contents
Preface
Introduction: the ideas behind the book
SECTION 1 WELCOME TO ENTREPRENEURSHIP
1 What is entrepreneurship?
2 Who is the entrepreneur?
SECTION 2 THE ENTREPRENEURIAL PROCESS
3 Emergence of opportunities
4 Evaluation of opportunities
5 Organisation of opportunities
6 Nascent entrepreneurship
SECTION 3 THE ENTREPRENEURIAL CONTENT
7 Resources
8 Networks
9 The business plan
10 Design thinking
SECTION 4 THE ENTREPRENEURIAL CONTEXT
11 Intrapreneurship
12 Social entrepreneurship
13 Public entrepreneurship
14 Entrepreneurship policy
15 Technology entrepreneurship
16 Entrepreneurship during crises
