Full Description
In this significantly updated second edition of European Fashion Law, Rosie Burbidge explores the fundamental legal issues that fashion businesses should be aware of in order to thrive in the modern marketplace. Using a logical and easy-to-follow structure, Burbidge outlines the lifecycle of a brand and highlights relevant legal considerations at each stage of the development of the business, from registering initial designs to achieving global expansion.
Key Features:
New chapters on digital fashion and circular fashion
Concise overview of relevant EU legislation and case law as it applies in practice
Fully revised discussion in the context of Brexit and how this affects the dynamics between Europe and the UK
First-hand practical guidance and advice on commercial issues, including how to avoid costly legal disputes and how to combat counterfeits
Accessible and informative, this book is essential reading for those running a fashion business and their in-house legal teams. For lawyers in practice, the book is an invaluable point of reference when advising fashion and retail clients. The book is also a key resource for students of fashion, design, retail, commercial law and intellectual property.
https://www.europeanfashionlaw.com/about-the-book
Contents
Contents
Preface xxx
PART I GETTING STARTED
Introduction to Part I
1 What is fashion law?
2 What is European law?
PART II BEFORE YOU TELL ANYONE ABOUT YOUR
NEW PRODUCT OR IDEA
Introduction to Part II
3 Trade marks and your brand
4 Copyright and your creative works
5 Designs
6 Image rights
7 Other important rights
PART III GETTING YOUR BUSINESS STARTED
Introduction to Part III
8 Before you incorporate your company
9 Before you sign your first contract
10 Before you start working with other people
11 Before signing an agency or distribution agreement
12 Before you post anything online
13 Raiding the fashion archive
14 Before you collect any personal data
15 Before you sign a lease
16 Before your first ad campaign
17 Before launching your e-commerce site
PART IV THE BIG ISSUES
Introduction to Part IV
18 Franchising
19 Resolving disputes
20 If someone copies you
21 If you are sued
22 Combating counterfeits
23 Sustainability and the supply chain
24 Taxation
25 Digital fashion
26 Circular fashion
27 Selling up
28 What's next?
