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Full Description
The relentless pace, the challenge of the untried, the dive into the unknown—this is the startup world. It converges with the deep human needs for mastery, growth, and meaning.
This book explores that crucial intersection. Unlike other books on employee engagement, this one is written specifically for the startup environment. It combines lessons learned from years leading businesses, direct experience with innovative startups, and insights from the latest research on both engagement and entrepreneurship. Discover clear, workable strategies to navigate keeping your team engaged throughout your startup's journey.
This book is a vital resource for students, academics, and professionals alike who need proven ways to build connected, high-performing startup teams.
Contents
Preface. Chapter 1: Startups, Engagement, and the Innovation Imperative. Chapter 2: Understanding Employee Engagement. Chapter 3: 'Organizational Becoming': The Evolving Nature of Startups. Chapter 4: Building Effective Startup Teams: The Core Engine of Success. Chapter 5: Culture as the Foundation of Collective Achievement. Chapter 6: Leadership and Engagement in Startup Environments. Chapter 7: Engagement as Catalyst — The Innovation-Entrepreneurship Dynamic in Startups. Chapter 8: Strategic Scaling in Startups. Chapter 9: Designing Organizations for Engagement. Chapter 10: Engagement in Remote and Hybrid Workspaces. Chapter 11: Getting the Basics Right. Chapter 12: Measuring and Diagnosing Engagement in Startups. Chapter 13: Practical Implementation Strategies. Chapter 14: The AI-Enhanced Future: Transforming Engagement in an Era of Intelligent Systems. Epilogue: Engagement and the Startup Journey—A Reflection
