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Full Description
Digital Transformation is one of most discussed topics among senior management today. While "born digitals" or "digital natives" are well on their way to building digital businesses, traditional companies are still at early stages of their transformation journeys. At the same time, there is significant confusion on what digital transformation is and how it is different from digitisation and automation.
This book presents theories and frameworks for readers to understand and develop each of these elements. It provides processes to reassemble these components to create digital strategies across multiple industries including manufacturing, retail, and financial services. Outlining a simple model for digital transformation, this revised and updated edition offers a lens to look at the individual elements of the digital kaleidoscope. Its key features include covering all the crucial aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business and presenting cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation. Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives, it assumes no prior understanding of strategy, product development or process innovation.
Written for educators and students to teach, understand and implement Digital Transformation, this book will be of use to faculty and students of Business, Management and Marketing; Organizational Change; Production, Operations & Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organizational Studies; and Management of Technology & Innovation.
Contents
List of Figures. List of Tables. List of Exhibits. Preface to the Second Edition. Preface to the First Edition. Acknowledgement. Glossary. 1. Introduction to Digital Transformation 2. Strategic Management 3. Product and Process Innovation 4. Business Model Innovation 5. Organisational Innovation 6. Digital Technologies 1 7. Digital Technologies 2 8. Composite Technologies 9. AI and Gen AI 10. Platform Strategies 11. Digital Security 12. Implementing Digital Technologies 13. Building Digital Business Cases. Index.
