Reshaping Corporate Communication : Innovative Tools and Techniques

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  • 予約

Reshaping Corporate Communication : Innovative Tools and Techniques

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 200 p.
  • 言語 ENG
  • 商品コード 9781032949192

Full Description

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.

The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.

The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

Contents

1. New Trends of Influencer PR strategy 2. Emerging Trends of Artificial Intelligence, Augmented Reality and Virtual Reality as Catalysts of Change in PR Profession 3. Growing Effectiveness of Content Marketing Strategies in the Digital Era 4. New Trends and Tools of Visual Identity Management 5. Innovative Trends in Corporate Culture and its impact on Employee Satisfaction 6. New Media Relations Strategy in the Age of Digital PR 7. Innovative Tools and Strategies of Issue and Crisis Management in the Digital Era 8. New Trends and Practices in Corporate Citizenship and Corporate Philosophy 9. Integrating Celebrity Management in Corporate Communication 10. Changing Dynamics of Political Public Relations and Lobbying: Corporate Engagement with Legislatures