Full Description
Accessible and practical, the sixth edition of School-Community Relations provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.
This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Chapters introduce communication and relationship concepts and provide specific examples of how effective educational leaders have put the concepts into practice. Case studies at the end of each chapter apply the strategies to realistic scenarios, and questions for analysis help readers engage critically with the material.
New in this sixth edition:
Updated strategies for utilizing social media and instructional technology to improve school-community relations and foster a positive school image;
Additional coverage of use of AI, expanded discussion of communication during various crises, and attention to standards for the preparation of school leaders;
Updated references and literature throughout to reflect the current educational contexts.
This book discusses the essential elements of successful school-community relations and centers the importance of keeping the public connected to the schools they share.
Contents
1. The Importance of Public Opinion 2. Taking the Pulse of the Community 3. Establishing Everybody's Role 4. Communicating Effectively: Everybody's Job 5. Building Relationships With Your Internal Publics 6. Embracing Your External Publics 7. Improving Relationships With the Media 8. Putting It All on Paper 9. Communication in an Digital World 10. Following and Being Followed: Social Networks, Tweets, and Other Updates 11. Saying What You Mean: Meaning What You Say 12. Communicating in Crisis 13. Three Opportunities to Shine 14. Evaluating Effectiveness and Building Confidence— The Future
