The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective (Routledge Studies in Marketing)

Lee, Richard/ Duong, Quynh Anh/ Khan, Huda

Routledge（2025/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 152 p.
• 言語 ENG
• 商品コード 9781032894850

Full Description

This book consolidates and documents the influence of Western consumerism on Eastern culture and values.

The book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, healthcare and medicine, the book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.

A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

Contents

Table of Contents

1: Introduction

2: Philosophies, Religions and Traditions of Asian Cultures

3: Underpinnings of Asian Consumer Culture

4: Western Consumer Culture

5: The Impacts of Western Consumer Culture on Asian Societies

6: The Emergence of Cultural Renaissance in Asia

7: Conclusion

References

Index