Full Description
This book offers valuable insights into the evolving landscape of human communication shaped by AI and persuasive technologies, and their use in facilitating and enhancing communication processes.
Highlighting the central role of communication in utilizing persuasive technologies to analyze human behaviors, interpersonal communication, and cognitive processes, the book sheds light on the profound impact of AI communication on individuals and their society. First critically presenting and examining the foundational theories and principles that form the bedrock of persuasive technology, the book then moves to explore AI equality and other ethical considerations - including privacy concerns, data security, manipulation, and trustworthiness in AI systems - as well as the broader societal impacts of AI communication in areas such as health care, politics, marketing, and social media, shedding light on its implications for our digital society.
This book will be an interdisciplinary resource for researchers and students in communication studies, information sciences and business, specifically those working on human-computer interaction, social media communication, social media for social change, and digital media and society.
Contents
Preface: Persuasion in a digitally mediated world Part 1. Foundations and Frameworks 1. Persuasive technology in human-AI communication; 2. Theoretical foundations: Psychological and communication theories underpinning persuasive technology; 3. Behavior change theories: The application of behavior change models in persuasive technology Part 2. Design, Experience, and Interaction 4. User experience in human-AI communication and interaction; 5. Design of persuasive AI technologies; 6. Rhetoric of animation and games Part 3. Domains and Applications 7. Persuasive technology and health behavior change; 8. Persuasive technology and AI communication: Marketing and advertising; 9. The transformative power of persuasive technology in politics Part 4. Ethics, Evaluation, and Futures 10. Persuasive technology for social good; 11. Research methods on persuasive technology in AI-human communication; 12. Future Trends of Persuasive Technology Use and Development; Index
